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  • Bachelor of Cultural Tourism

    Link here for entry and admission requirements

    Where can our graduates go?

    The Bachelor of Cultural Tourism produces graduates who are culturally aware and active, understand the complexity of Australian culture and are equipped to begin work in areas such as tour planning, tourism policy development, festival and event management and in a variety of tourism operations.

    One graduate was the Event Coordinator for the "Sounds of the Southern Cross" concert as part of the Year of the Outback Celebrations, two others were offered work in Los Angeles by Qantas Vacations, while another was to commence with Ecotours in Alice Springs. Requests were received for two further graduates for 18-month traineeships with Down Under Vacations in Seattle, USA, and one for Brendan Worldwide Vacations in Chatsworth, California. Other graduates work as an Events Manager at Port Adelaide Enfield Council, Administrative Assistant at National Trust of SA, Fort Glanville Site Manager-Dept of Environment and Heritage and Community Grants Officer Encounter 2002: Australian Major Events.

    Fleurieu Peninsula Tourism
    Sales & Marketing Coordinator
    The Sales and Marketing Coordinator will report to the Regional Marketing Manager, Fleurieu Peninsula to coordinate and deliver a range of marketing and administrative activities associated with raising the local and interstate tourism profile of the Fleurieu Peninsula. These include providing support to the Regional Marketing Manager, and also to Fleurieu Peninsula Tourism, such as coordinating the familiarisation program and also the Fleurieu's presence at travel and trade shows, maintaining the data content of the Fleurieu website, and assist in developing business opportunities for the region's tourism industry. A comprehensive understanding of the key tourism attributes of the Fleurieu Peninsula as a tourist destination is very desirable.

    Other areas include:

    • Tourism Consulting, including: strategic development, curriculum development, operator and Guide training, policy making, cultural development, research, tourism feasibility studies, economic impact evaluations
    • Federal, State and Local Government including: policy development, management of tourism in protected areas, management plans for categories of public land, applications and approvals for planning permits, advice on government requirements, inter agency and Local planning authority liaison, tourism industry standards, planning officer
    • Local, national, international tourism resorts operation
    • Visitor Information Centres
    • Youth and Adult Community organisations eg CAMP USA, YMCA, Outward Bound
    • Museums and Art Galleries
    • Festival organisations
    • Establishing your own business
    • Professional associations linked with the industry, for example, Meetings Industry Association of Australia.
    TOURISM DEVELOPMENT OFFICER

    The Board is seeking a tertiary qualified person, preferably in a tourism related discipline to fill the position of Tourism Development Officer. He/she will provide and act on tourism development opportunities having economic benefits to Whyalla and surrounding areas. In particular, to provide advice to the CEO and officers of the Board on the economic impact of tourism projects, and assist the development of tourism within Whyalla and surrounding areas.

    The incumbent is also expected to manage projects and develop new initiatives, which complement the Board's strategic plan and to actively pursue and obtain regional, State and Federal Government and private funding/grants for tourism development.

    Therefore it is expected that the incumbent would have high analytical and conceptual skills and an understanding of the change management process and its impact on economic development in a regional setting. The proven ability to work in a small team environment is considered an essential attribute.

    This position will initially be a 12 month contract with an opportunity to extend. A remuneration package up to $35,000 will be negotiated with the person possessing the required skills to competently carry out this challenging role. A fully maintained vehicle will be provided for work and limited private use. Graduates are encouraged to apply.

    Some Occupations

    • Graduate Administrative Assistant
    • Marketing Officer
    • Public Relations and Promotions Officer
    • Tourism Information Officer
    • Travel Consultant
    • Tourism Operators
    • Guide- Museums, Heritage Centres, Art Galleries (depending upon qualification)
    • Tourism Planner
    • Interpretation Staff
    • Research Officer
    • Event Manager
    • Assistant Program Officer
    • Event Coordinator
    • Graduate Customer Service Officer
    • Industry Development Advisor-Environmental Tourism
    • Marketing Manager
    • Project Officer
    • Tour Coordinator
    • Sales Associate
    • Convention Coordinator
    • Function Coordinator

    Pichi Richi Railway Preservation Society Marketing Officer
    An exciting new position has been created with South Australia's premier heritage railway society.

    If you have great people skills, have a marketing and/or tourism background (ideally with qualifications) and would love to work in one of the most beautiful regions of our state, then read on.

    You will contribute to the development of markets for one of the state's important tourism attractions through product development and promotional activities.

    You will assist in the development of the Pichi Richi railway through promotional and product development activities, ensuring quality visitor experience, excellent levels of patronage on railway journeys supported by ancillary attractions and excellent accommodation and hospitality options at Port Augusta and Quorn.

    Potential Employers

    • SA Tourism Commission
    • Encounter Australia
    • Barossa Vintage Festival
    • Botanic Gardens
    • History Trust
    • Australian Tourist Commission
    • Art Gallery of SA
    • Department for Environment and Heritage
    • Local Government eg Broken Hill City Council, City of Port Adelaide and Enfield
    • Adelaide Festival of the Arts
    • Australian Major Events
    • Qantas vacations
    • Ecotours
    • Billy Can Tours
    • Elevations Staging
    • Festival City Conventions
    • Flight Centre
    • Gawler Council Visitor Centre
    • Murray Bridge Business & Tourism Inc.
    • South Australian Tourism Commission
    • Staging Connections
    One Bachelor of Cultural Tourism graduate, gained the position of Marketing Manager, Tourism Eyre Peninsula, South Australian Tourism Commission. This position involves: " Marketing, Promoting and Development Eyre Peninsula as a Visitor Destination. I am responsible for managing the organisation (based in Port Lincoln), 3 staff and $400K - $500K budget, my job is very varied - almost anything tourism. "

    Some web sites

    For more information see Cultural Tourism folder in the Careers and Employer Liaison Centre. This folder contains contacts of potential employers, useful web links and job search information.

    Arts Hub Australia - the online home for Australian Arts workers
    Arts SA - this site includes links to Arts and Cultural organisations
    Australian Cultural Network Culture and Recreation Portal
    Cool Jobs Australia - tourism/hospitality positions
    Department for Environment and Heritage - examples of jobs advertised on this site have included Information/Interpretive Officer (Kangaroo Island), Information Officer (Adelaide Gaol), and Casual Information Officer (Belair National Park)
    Department of Industry, Tourism and Resources
    Graduate Careers Australia
    Graduate Opportunities - industry career profiles available for consultancy, engineering, government administration, information technology, manufacturing, mining, telecommunications and more. There are lists of Graduate vacancies, employer profiles and details of Graduate Recruitment Programs
    History Trust SA
    Local Government Association
    Meetings & Events Australia
    Myfuture - comprehensive Australian career information
    National Museum of Australia
    Project Nature Ed
    South Australian Tourism Commission
    Success Stories - where are our graduates now? From the Department of Cultural Tourism
    Tourism Australia
    Tourism Training Australia

    A Bachelor Cultural Tourism, has held a diversity of positions in the tourism sector:
    " In early 2001 I became Regional Coordinator for Encounter 2002 event. This meant working with 23 regional communities and indigenous communities to develop and promote an exciting range of events, exhibitions and projects, typically highlighting local attractions, achievements and produce, as well as the State’s spectacular coastline and often unique coastal biodiversity.

    While in this role I wrote the Encounter 2002 tourism award submission which went on to win the Significant Regional Festivals and Events category at National level.

    Mid 2002 I moved from Australian Major Events to South Australian Tourism Commission (SATC), infrastructure unit to oversee the Major and Minor infrastructure grant programs. This was a deliberate move from events to tourism.

    Early 2003 I applied for my current role as Nature-Ecotourism Advisor, Tourism Development Group SATC. This involves working across the state at all levels of Government, environmental tourism operators, development boards etc to lift the profile of Nature tourism"

    Australian Graduate Survey

    Graduate Careers Australia's (GCA) annual Australian Graduate Survey ( AGS ) is a study of the activities of new higher education graduates around four months after the completion of their qualifications. New graduates are surveyed regarding their major activities, including full-time study, full or part-time employment, seeking employment or their unavailability for work or study.

    2007 Graduates at a glance:

    • Of bachelor degree graduates who were available for full-time employment in 2007; 95 per cent were employed within four months of completing their degrees
    • One-fifth of respondents (20.0 per cent), were undertaking further full-time study after completing their bachelor qualifications
    • The typical (median) annual starting salary for new Australian resident bachelor degree graduates aged less than 25 and in their first full-time employment in Australia was $43,000

    Source: Australian Graduate Survey, Graduate Careers Australia (GCA)
    Additional information from: GradsOnline

    More information

    For more detailed information check out the Careers Fact Files in the Careers and Employer Liaison Centre Resource Room.

    Graduate Opportunities lists major graduate programs. Copies of these are available at the Careers and Employer Liaison Centre or can be viewed online. Search our online recruitment links for other graduate recruitment sites.

    The Centre has a number of programs that can assist you:

    • graduate employment services including recruitment fairs, employer activities online vacancies and our graduate email vacancy list;
    • information and assistance with your job search;
    • graduate skill development programs;
    • opportunities to gain industry experience including vacation work and work experience; and
    • career development services

    For more information explore this website.

    This material has been produced from the Graduate Destinations Survey, Flinders University and Graduate Careers Council of Australia materials, Graduate Opportunities, Professional Associations and Careers and Employer Liaison Centre research.