The Master of Accounting and Marketing is a 72-unit program offered by the Flinders Business School, within the Faculty of Social and Behavioural Sciences.
Applicants must have completed a Bachelor’s degree or equivalent qualification in any discipline (other than accounting degree accredited in Australia) from an approved tertiary institution.
Applicants with an Australian accredited degree in accounting are not eligible for admission into the Master of Accounting and Marketing. However, the Faculty Board may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.
The course aims to provide students with the appropriate knowledge, skills and attributes for a successful career as an accounting and marketing professional, and to cultivate research practices for independent, industry and discipline related research in a business context. The course will cover essential accounting and marketing topics that are industry relevant and matches contemporary business thinking. It will enable students to acquire in-depth knowledge in both fields and build their career in business profession.
Students successfully completing this course will be able to:
- Explain the role of and apply economics, accounting, financial management and marketing knowledge and skills in decision making and management of organisations.
- Appraise and apply the professional accounting body ethical standards to professional and business scenarios and critically evaluate the role of theory in informing accounting practice.
- Apply technical financial accounting skills to process transactions and construct accounts for avariety of organisations, including sole traders, partnerships and companies.
- Apply management accounting concepts to produce reports for management planning, controland decision making.
- Apply accounting information system concepts and auditing principles and processes to diverse business scenarios.
- Describe both qualitative and quantitative business research methods and apply relevant methods to workplace and/or academic projects.
- Work both individually and in groups to solve business related problems and communicate the results to a range of stakeholders.
- Demonstrate good understanding of marketing concepts, theories and practices.
- Apply marketing skills to analyse marketing issues and develop appropriate reports or documents that contributes effectively to the successful operation of the businesses.
- Apply marketing concepts to produce marketing reports such as marketing plans, marketing strategy, and critical reports on topical marketing issues.
To qualify for the Master of Accounting and Marketing, a student must complete 72 units with a grade of P or NGP or better in each topic, according to the following program of study. Not all topics are necessarily available in a given year.
Core - Year 1 & 2 topics
72 units of core topics:
BUSN9022 Marketing Principles (4.5 units)
BUSN9113 Accounting Fundamentals (4.5 units)
BUSN9114 Information Systems and Accounting Processes (4.5 units)
BUSN9115 Quantitative Methods (4.5 units)
BUSN9116 Economics for Business (4.5 units)
BUSN9117 Management and Cost Accounting (4.5 units)
BUSN9118 Financial Accounting Issues (4.5 units)
BUSN9119 Financial Management (4.5 units)
BUSN9120 Corporate Accounting (4.5 units)
BUSN9121 Auditing and Assurance (4.5 units)
BUSN9122 Perspectives on Taxation Law (4.5 units)
BUSN9123 Principles of Commercial Law (4.5 units)
BUSN9228B Strategic Marketing (4.5 units)
BUSN9243B International Marketing and Export Management (4.5 units)
BUSN9254 Business Research Methods and Project (4.5 units)
BUSN9264 Consumer Behavior (4.5 units)