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The Master of Business Administration (Advanced) (Tourism) is a 72-unit program which is part of the Graduate Program in International Business Administration offered by the Flinders Business School within the Faculty of Social and Behavioural Sciences.
This specialisation articulates with the 18-unit Graduate Certificate in Business Administration and the 36-unit Graduate Diploma in Business Administration and the sequentially developed topics allow progression through the three awards.
Students who have completed the Graduate Diploma normally receive credit for up to 36 units of topics towards the Masters degree.
Alternatively, students enrolled directly in the Masters program may choose only to meet the requirements for the Graduate Certificate or Graduate Diploma and exit with that qualification.
Applicants will normally hold a bachelor degree or equivalent qualification from an approved tertiary institution OR have completed the Graduate Diploma in Business Administration.
However, the Faculty Board may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.
The course is designed to provide a strong foundation of business knowledge, skills and attitudes to support ethical, global business management of organisations including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques students will develop knowledge and skills to conduct independent research, carry out industry and discipline related projects, and relate their learning to authentic business problems and issues with an emphasis on the tourism industry.
Graduates of the Master of Business Administration (Advanced) (Tourism) will be able to:
- Explain the role of and apply economics, accounting, financial management, human resource management and marketing knowledge and skills in decision making and management of organisations.
- Recognise the potential impact of local and global economic conditions and events, with emphasis on the Asia Pacific region, on the operations and strategic management of organisations.
- Apply sound financial management techniques and analytical skills to authentic operations and strategic management issues of organisations.
- Apply contemporary strategic management practices compatible with organisational sustainability, ethical behaviour and effective workforce relations.
- Describe a range of research methods useful in the conduct of industry and organisation based projects, and discuss their benefits and limitations.
- Work both individually and in groups to conduct business research and critically evaluate the findings to solve business related problems.
- Present theoretical concepts and complex ideas in both written and verbal formats appropriate for a range of stakeholder audiences.
- Relate and apply their knowledge and skills to the toursim industry.
To qualify for the Master of Business Administration (Advanced) (Tourism) specialisation, a student must complete 72 units with a grade of P or NGP or better in each topic, according to the program of study below, unless granted credit for previous study.
Core - Year 1 & 2 topics
40.5 units comprising:
BUSN9226 Accounting for Managers (4.5 units)
BUSN9227 Financial Management (4.5 units)
BUSN9228 Strategic Marketing (4.5 units)
BUSN9229 Sustainability and Ethics in Management (4.5 units)
BUSN9230 Economics for Business (4.5 units)
BUSN9231 Global Business Context: An Asia Pacific Focus (4.5 units)
BUSN9248 Managing People (4.5 units)
BUSN9254 Business Research Methods and Project (4.5 units)
BUSN9261 Strategic Management (4.5 units)
plus 13.5 units comprising:
Option - Year 1 & 2 topics
plus up to 18 units selected from the following:
TOUR8114 Tourism Research Methods (4.5 units)
TOUR8117 Essentials of Interpretive Tour Guiding (4.5 units)
TOUR8118 Destination Image and Tourism (4.5 units)
TOUR8125 Issues in Contemporary Tourism (4.5 units)
BUSN9233 Data Analysis for Decision Making (4.5 units)
BUSN9234 Project Management (4.5 units)
BUSN9235 Managing Negotiations (4.5 units)
BUSN9236 Leadership: Theory, Practice and Experience (4.5 units)
BUSN9125 Industry Project (4.5 units)*
BUSN9127 International Project (4.5 units)*
BUSN9128 International Placement (4.5 units)*
BUSN9255 Industry Placement (4.5 units)*
BUSN9258 International Study Tour (4.5 units)*
Or other topics from the Master of Business Administration (Advanced) and its specialisations
Or other topics as approved by the Program Director
* Enrolment into these topics requires approval from the Program Director.