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The Master of Business Administration (Tourism) is a 54-unit program which is part of the Graduate Program in Business Administration offered by the College of Business, Government and Law.

This specialisation articulates with the 18-unit Graduate Certificate in Business Administration and the 36-unit Graduate Diploma in Business Administration (Tourism) specialisation, and the sequentially developed topics allow progression through the three awards.

Students who have completed the Graduate Diploma normally receive credit for up to 36 units of topics towards the Masters degree.

Alternatively, students enrolled directly in the Masters program may choose only to meet the requirements for the Graduate Certificate or Graduate Diploma and exit with that qualification.

Admission requirements

Applicants will normally hold a bachelor degree or equivalent qualification from an approved tertiary institution OR have completed the Graduate Diploma in Business Administration.

Applicants are also required to have at least three years of work experience.

However, the Faculty Board may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.

Course aims

The course is designed to provide a strong foundation of business knowledge, skills and attitudes to support ethical, global business management of organisations including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques students will develop knowledge and skills to conduct independent research, carry out industry and discipline related projects, with an emphasis on the tourism industry, and relate their learning to their individual business experience.

Learning outcomes

Graduates of the MBA (Tourism) will be able to:

  • Explain the role of and apply economics, accounting, financial management, human resource management and marketing knowledge and skills in decision making and management of organisations.
  • Recognise the potential impact of local and global economic conditions and events, with emphasis on the Asia Pacific region, on the operations and strategic management of organisations.
  • Apply sound financial management techniques and analytical skills to authentic operations and strategic management issues of organisations.
  • Apply contemporary strategic management practices compatible with organisational sustainability, ethical behaviour and effective workforce relations.
  • Describe a range of research methods useful in the conduct of industry and organisation based projects, and discuss their benefits and limitations.
  • Work both individually and in groups to conduct business research and critically evaluate the findings to solve business related problems.
  • Present theoretical concepts and complex ideas in both written and verbal formats appropriate for a range of stakeholder audiences.
  • Relate and apply their knowledge and skills to the toursim industry.

Program of study

To qualify for the Master of Business Administration (Tourism) specialisation, a student must complete 54 units with a grade of P or NGP or better in each topic, according to the program of study below, unless granted credit for previous study.

Core topics and specialisation topic choices are detailed below.

Core - Year 1 & 2 topics

40.5 units comprising:

 BUSN9226  Accounting for Managers  (4.5 units)
 BUSN9227  Financial Management  (4.5 units)
 BUSN9228  Strategic Marketing  (4.5 units)
 BUSN9229  Sustainability and Ethics in Management  (4.5 units)
 BUSN9230  Economics for Business  (4.5 units)
 BUSN9231  Global Business Context: An Asia Pacific Focus  (4.5 units)
 BUSN9248  Managing People  (4.5 units)
 BUSN9254  Business Research Methods and Project (4.5 units)
 BUSN9261  Strategic Management (4.5 units)

Option - Year 1 & 2 topics

plus 13.5 units selected from the following:

 TOUR8111  Essentials of Festival and Event Design and Management  (4.5 units)
 TOUR8114  Tourism Research Methods  (4.5 units)
 TOUR8115  Essentials of Interpretation  (4.5 units)
 TOUR8116  Essentials of Tourism  (4.5 units)
 TOUR8117  Essentials of Interpretive Tour Guiding  (4.5 units)
 TOUR8118  Destination Image and Tourism  (4.5 units)
 TOUR8125  Issues in Contemporary Tourism  (4.5 units)
 BUSN9125A  Industry Project (9 units)*
 BUSN9258  International Study Tour (4.5 units)*

Or other topics as approved by the Program Director
* Enrolment into these topics requires approval from the Program Director.