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Undergraduate courseBachelor of Cultural TourismNO NEW STUDENT INTAKE FROM 2009. PLEASE REFER TO THE BACHELOR OF INTERNATIONAL TOURISM. FAST FACTSTaught on-campus at Flinders. Available to Australian and international students. Course length: The course requires three years of full-time study or the equivalent part-time. An additional one-year Honours program is offered to selected students. Prerequisites: There are no prerequisites and no knowledge is assumed. SATAC Code: 214091 [For Australian students] WHY STUDY CULTURAL TOURISM?Tourism has become a more sophisticated business and modern tourists more discerning. A high proportion travel not just to see new places, but to learn about their cultures and the people's way of life. They do not want to feel part of a mass market and have high expectations about the level of service and information they will receive. It is vital, therefore, that our tourism industry is run by professionals who understand the mechanics of the industry and the phenomenon of tourism and also are able to interpret and highlight a destination's distinctive cultural features - from its heritage to its lifestyle.Employees in places as diverse as festivals and events, tour companies, museums, art galleries and visitor information centres need to understand and appreciate the arts, Indigenous and settlement culture, history, the way our political and legal systems work and the main features of contemporary society. This course was created to meet these needs. It combines academic analysis of trends in international tourism and its impact with practical contact with selected local, regional and national aspects of tourism. WHAT JOBS WILL I GET?This course produces graduates who are culturally aware and active and equipped to begin work in a variety of tourism ventures. They find jobs with tour companies, museums, art galleries, festivals, events organisations, visitor information centres, and local, State and Federal government.Under an innovative Industry Practicum scheme, all students gain experience while studying. Students have worked for the South Australian Tourism Commission, Events South Australia, and a wide variety of tourism operators, events, arts organisations, festivals, galleries, museums, wineries and government bodies. Industry practicums are available in South Australia, interstate and overseas. To find out more about the jobs this degree can lead to, go to the Your Career section of our graduate careers website. WHAT WILL I STUDY?In First Year students will be introduced to cultural tourism, Aboriginal studies, issues of Australian identity, basic archaeology and law, while also studying tour planning and guiding, the impact of tourism and its marketing, as well as festival and event design and management. These areas will be expanded upon in Second and Third Years, with topics covering site management and interpretation; the management of cultural heritage; business and regional planning and development; tourism marketing and business financial management.A variety of topics from a number of disciplines, including Legal Studies, Australian Studies, Archaeology, Creative Writing, History, Screen Studies and Language also will be available. Fieldwork and industry placement are essential components of the course, and each year you will be actively involved with a range of practicum tasks, from festival and event design and management to marketing strategies, visitor surveys or industry linked research projects. The full program of study is set out in the Course rule and topic descriptions for this degree. ENTRY REQUIREMENTS:
Year 12 applicants must have qualified for SACE and obtained Recorded Achievement in at least five two-unit SACE Stage 2 subjects. Included among the five must be four HESS General subjects.
Non-school leavers from various backgrounds, such as tertiary transfers, TAFE, Special Tertiary Admissions Test (STAT) and other access schemes are eligible to apply. There are no prerequisites.
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