Fast facts

Course type: Undergraduate degree
Course length: 3 years
Location: On campus

2013 Australian Tertiary Admission Rank (ATAR): 65.30
Guaranteed entry ATAR: 75.00
TAFElink: Certificate 4 or above
Bonus points: SEAS, RISAS

International students: Entry and English requirements

Course overview

Marketing is one of the core activities of all organisations, and is about planning and executing the selling and/or promotion of a firm's product. In this specialisation you will learn about the principles of market research, the segmentation of markets and identification of target markets, pricing strategies, and the importance of advertising and promotion.

Studies in marketing will give you the skills and knowledge necessary to build a successful career in this exciting business discipline, across specialised areas such as marketing research, promotion and advertising, and strategic marketing management.

What will I study? 

Refer to the course rule.

Why study Business at Flinders?

  • The Flinders Business School offers a unique approach to business teaching, research and community service in South Australia.

  • Our staff have the academic qualifications, combined with a wealth of practical experience and a proven international research record, which enable us to provide business degrees which are recognised by professional bodies and highly valued by public and private sector employers. 
  • We are at the forefront of research into some of the key contemporary issues impacting upon Australia's economy, including social and environmental accounting, ecological economics, corporate social responsibility, philanthropy and ethics. Other areas of strategic focus include electronic commerce, small enterprise management and Australia/Asia business relations. 
  • Our graduates enjoy high employment rates for positions in accounting, finance, and business-related professions, both nationally and internationally.

Combined degree options

You can combine this course with the following:

Career opportunities

What can I do with my Bachelor of Business degree?

Study a language

Flinders also offers all students the opportunity to major in a language in conjunction with any undergraduate course. The Diploma in Language is designed to provide students with competence in a chosen language that adds greater portability to their qualifications. You will complete a total of 1 extra year of study and graduate with both your chosen degree and the Diploma in Language. You can apply for this at time of enrolment.

Entry requirements

Prerequisities: None

Domestic students: You can qualify for undergraduate courses through: year 12 qualifications, adult entry (STAT/Bridging Program), TAFE/VET qualification, higher education transfers. Flinders also offers a range of special access schemes. Refer to undergraduate study applications.

International students: Entry and English requirements

Applications and annual fees

Domestic students
SATAC code:224371
Mid year entry:Yes
Applications:SATAC Uniweb 
Annual fees:

Place type: Commonwealth-supported

$9,546
International students
CRICOS code:058294B
Mid year entry:Yes
Applications:How to apply 
Annual fees:

Download fee schedule

 

 


Note: Domestic student fees are indicative only. Further information: How are these fees calculated?

Credit transfer

Refer to credit transfer for further information.

Related courses

Further study options

Students may apply to undertake the Bachelor of Business (Honours) program, specialised or non-specialised Master of Business Administration or Master of Accounting.

Course brochures

Domestic students
Business & Commerce (PDF 1MB)
International students
eBrochure: Undergraduate international prospectus