The Marketing and Communication Office (MACO) has three primary online communication roles which support Flinders people engaging with our communities:
- strategic management of the Flinders University website (see below)
- social media engagement (refer to social media)
- integrated online support of Flinders Marketing and Communication initiatives (refer to online promotions).
MACO's Online Communications team is responsible for the continual evolution and maintenance of the Flinders online presence in support of Flinders strategic aims.
While the team is not responsible for the day-to-day content maintenance across all subsites, MACO works cooperatively with areas across the University to ensure consistency and ensure that University-wide messages and content remain aligned with the Flinders' strategy.
The Online Communications team also works collaboratively with faculty web representatives on their CMS-based sites.
Content development for the purposes of promoting specific initiatives, such as new programs or initiatives that do not fall under the usual areas of responsibility or that require integrated MACO solutions, are carried out and maintained by MACO Online Communications in collaboration with administrators and other stakeholders.
There are some clear areas of responsibility and these are:
- content - MACO develops content solutions for common, University-wide marketing and communications content, where structure and consistency is also required
- information architecture - MACO establishes and maintains the high-level site structure and global navigation schemes
- templates and style sheets - MACO implements and manages online brand presentation based on the University's brand strategy, provides tools, advice and services regarding implementation of brand for sites outside of the Content Management System (CMS), and develops and manages website templates and style sheets
- Content Management System - MACO works with the CMS Administrator, identifying the content and management issues requiring resolution
- ongoing site-wide management - MACO provides guidelines and support relating to online content, information architecture, visual design and content management as well as site monitoring and the use of web analytics
- subsite support - assistance with identifying subsite requirements, including information architecture management and content identification and review.
Other areas that the Online Communications team assists with are:
- template variations for specific promotional sites (e.g. conference sites)
- staff business pages
- online Events Management System
- html (email) newsletters
Areas of the website that are maintained exclusively by the MACO Online Communications team are identifiable by the "Maintained by:" statement which is located at the very bottom of every website page.