Staying dynamically connected to the wider world
Social media engagement is a relatively recent phenomena that Flinders University is able to tap into in order to reach our target audiences with a large degree of success. Social media is now being utilised on a daily basis via Facebook, Twitter, LinkedIn, Foursquare and more.
Social media feeds and video clips have become a routine addition to Flinders web pages in all areas, extending existing content with dynamic and information-rich updates.
During the inaugural Dean Jaensch Lecture in November 2010, Twitter engagement facilitated real-time dialogue with interested members of the public and increased exposure to Flinders expertise. The case study of the shoe phone - A story that went viral online (DOC 1MB) was originally an ABC news story (initiated by our News and Media team) about a Flinders innovation that was strategically promoted online and went on to receive over 29,000 views and mainstream media coverage is another of many Flinders social media successes.
The MACO Online Communications team is committed to the use of social media as part of an integrated marketing and communications strategy. This includes:
- continually building Flinders University's social media communities and utilising those to communicate and engage with these audiences on a range of matters from across the University
- developing guidelines to assist Flinders people to understand and utilise emerging technologies
- monitoring the success of these initiatives and making use of new emerging technologies as appropriate.