Flinders University is now part of the State Government’s Master Media Agency Agreement. As such we are obliged to place all advertising bookings through MEC or Blaze Adverting agencies. This means that faculties, schools and other areas of the University benefit from significant cost savings by booking media through the central account held by Flinders’ Office of Communication and Engagement (OCE).
All of the advertising campaigns you see in South Australia and interstate including, TV, cinema, radio, press, bus, billboard and bus shelter ads are managed by OCE Online channels such as news services and the Flinders website also contain our campaign advertisements.
Flinders campaigns are planned, produced and executed with the aim of
increasing the profile of Flinders University and appealing to our range of stakeholders including prospective students and their influencers, industry partners and other key collaborators.
Campaigns are run with an overall theme, providing a continual public presence for Flinders, with a focus on specific events and milestones across an annual calendar.
Campaign activities include:
- Semester 2 student recruitment (April-May)
- Open Day (June-August)
- Course Information Sessions (September)
- Semester 1 student recruitment (September-February)
While the campaigns are managed by OCE some of the work, including design is undertaken collaboratively with external partners and agencies.
All advertising must be booked through OCE as Flinders University is now part of the State Government’s Master Media Agency Agreement.