Strategic Marketing

The role of the Strategic Marketing team is to position Flinders in a globally significant context. We differentiate the institution among competitors and engage local and international audiences, while building a university-wide community of practice among marketing and communication professionals.

  • Provide marketing leadership and services aligned with strategic priorities including student recruitment, research and community engagement.
  • Deliver a suite of marketing services from reporting, copywriting and graphic design to brand, reputation and campaign management.
  • Develop and manage the University’s digital strategy and social media channels.
  • Manage relationships with creative agencies and deliver projects through a network of suppliers.
  • Manage functional and brand advertising through the Government’s Master Media Agreement.

Flinders University is now part of the State Government’s Master Media Agency Agreement. As such we are obliged to place all advertising bookings through MEC or Blaze Adverting agencies. This means that faculties, schools and other areas of the University benefit from significant cost savings by booking media through the central account held by Flinders’ Office of Communication and Engagement (OCE).



Carly Hocking, Director, Strategic Marketing


Thomas Miller, Digital Marketing Strategist

Nicola Gaskell, Marketing Coordinator  

Contributes to the University’s domestic student recruitment campaigns and marketing strategies.

They also provide assistance and support with ad hoc marketing requests from Divisions, Schools, Faculties and other University stakeholders.

Talk to them about all things relating to print, radio, outdoor and online advertising, posters, flyers and banners to ensure branding consistency across University’s marketing collateral.


Lauren McGrath, Project Officer (Communications)

Lauren performs various communications and project work in support of the strategic and operational priorities of the Office of Communication and Engagement. Lauren liaises with a range of internal and external stakeholders to facilitate communication and organisation of issues pertinent to the current portfolio of projects.


Natalie Carter, Graphic Designer/Desktop Publisher 

Natalie’s main focus is to design and assist with the student recruitment publications including the course guide, course brochures and pocket guide. Natalie also designs collateral for various University clients and those affiliated with Flinders University.

Natalie’s design and layout skills extend to a variety of marketing material including; press advertising, merchandise, display materials, invitations, signage and templates.


Imogen O'Reilly, Graphic Design Support


Cristian Stromblad, Copywriter and Publications Coordinator 

Cristian's main role is managing the production of Flinders University's student recruitment publications including course guides, pocket guides and brochures.

His responsibilities include writing and editing content, liaising with various areas of the university, and communicating with graphic designers and printers.

Cristian also writes copy for advertisements produced by the Office of Communication and Engagement.