The following is a list of answers to frequently asked questions. If you have a question that isn't addressed here, please contact the Marketing and Communications Office (MACO), News and Media team.
The MACO Media team is always keen to hear of possible stories. In the first instance let the team know of a possible story through the Flinders Newsroom.
One of our journalists will be in touch and advise you about the ‘newsworthiness’ of your story and will either draft a media release for you or help you use the media release template.
If you’re experienced in dealing with the media and the journalist’s enquiry relates to an issue in your field of academic expertise, you’re free to speak to the journalist. If you’re not experienced or would like advice on how to proceed, please contact the MACO Media team.
Postgraduate students should seek the advice of their supervisors before responding to media enquiries.
Please use the Flinders Newsroom and give the MACO Media team as much advance notice as possible. If you have a final version of your paper or presentation, provide it to the MACO Media team as specialist writers (i.e. science, environment, business, social policy, energy etc) are interested in your topic but may not be able to attend the conference.
The same generally applies for journal publications as for conference presentations (above). Advance notice of publication is again helpful as the MACO Media team may choose to draft and distribute a media release on your paper.
Journalists are generally hard-working individuals who take pride in their work. Media organisations are also under increasing pressure to produce more stories with fewer staff. If you feel a reporter does not quite understand your point, take more time to explain it. Offer to review the story for accuracy for the reporter and, if this is agreed, check it for factual content and politely advise if something is wrong. Don’t try and rewrite the story or tell the reporter that they don’t have the ‘right’ angle – it’s the journalist who’s trained to come up with a news angle.
Discuss the situation with the MACO media team who can advise on possible follow-up action. But bear in mind that a different interpretation of the same set of facts does not, in the reporter’s mind, make the story wrong. Corrections are not frequently printed and when they are, they’re rarely given the prominence of the original story.
As indicated, the mainstream media exercises the news judgment that decides what’s printed or broadcast. However, MACO has several sponsorship relationships under which we place our stories in the media. MACO Media provides the content for one page per fortnight in Adelaide’s online newspaper, Indaily which has 30,000 subscribers enjoying this free news service. And, in 2011, MACO has regular scheduled interviews and ‘think tank’ discussions on community radio station, and "Flinders on Air" on Coast FM (88.7 on the dial).
MACO Media welcomes suggestions, via the Flinders Newsroom or directly, for content and interview talent for these regular media opportunities.
MACO Media compiles a daily summary of news items in which the University is mentioned. The daily print and broadcast media coverage is emailed out to email list subscribers. For further information refer to media monitoring. Television coverage, in which Flinders is the main focus of the story, can be found at the Flinders University's YouTube Channel.
Most of the media releases drafted and distributed by MACO Media, and smaller stories that might not have been widely distributed, are posted on Flinders news blog.
Yes, MACO Media provides media training on a monthly schedule. The three hour module is aimed at demystifying the media, drafting a media release and providing television interview training on-camera. Bookings can be made at (link) with a minimum of three and a maximum of five participants in each session.
Yes, staff are encouraged to list subject areas in which they have expertise and would be happy to provide media commentary on their respective staff pages. The MACO Media team develops an on-going list of media experts from these pages.
There is also a popular, private sector Expert Guide to which Flinders subscribes and staff are encouraged to submit their areas of interest at www.expertguide.com.au and follow the following steps:
- Choose the Join drop-down menu
- Choose option 2: add me to an existing organisation
MACO Media is advised as new experts are proposed and confirms each addition.
All staff have the right to express their views publicly on any matter of public interest as private citizens. However, statements made or letters written in this context should not include the name and address of the University or the member's University title.
See our Social Media Guidelines for information about online engagement.