Position

Professor of Management
College of Business, Government and Law

Topic Coordinator:

Research expertise

  • Cultural studies
  • Marketing

Supervisory interests

  • Consumer behaviour
  • Cultural tourism
  • International business

RHD research supervision

Current

Principal supervisor : International Crisis Management and Country of Origin Effects (1) ;

RHD Student Achievements

  • Luidmilla Tarabashkina
    University Medal - April 2016
  • Svetlana De Vos
    Letter of Commendation - April 2017

Publications

  • Crouch, R., Ewer, M., Quester, P.G. and Proksch, M. (2016). Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment? In Mark D. Groza and Charles B. RAgland, ed. Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Cham, Switzerland: Springer, pp. 189-194.
    [10.1007/978-3-319-19428-8_51]
  • De Vos, S., Crouch, R., Quester, P.G. and Ilicic, J. (2015). Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioural intentions. In Proceedings of International Conference on Social Media, SEO & Marketing Strategies. Valencia, Spain: OMICS International Conferences. International Conference on Social Media, SEO & Marketing Strategies. Valencia, Spain. Nov 2015.
    [10.4172/2168-9601.C1.003]
  • De Vos, S., Crouch, R., Quester, P.G. and Ilicic, J. (2015). The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions. In Innovation and Growth Strategies in Marketing, 2015 ANZMAC Conference Proceedings. Sydney, New South Wales: ANZMAC. Australian and New Zealand Marketing Academy Conference (ANZMAC) Sydney, New South Wales. Nov 2015, pp. 1104.
    [Web Link]
  • Tarabashkina, L., Quester, P.G. and Crouch, R. (2015). Young consumer’ advertising attributions, irrational behaviour and new directions for social marketing. In Innovation and Growth Strategies in Marketing, 2015 ANZMAC Conference Proceedings. Sydney, New South Wales: ANZMAC. Australian and New Zealand Marketing Academy Conference (ANZMAC) Sydney, New South Wales. Nov 2015, pp. 1103.
  • Crouch, R., Orth, U.R. and Lu, V.N. (2016). For the Love of Country: How Origin-related Affect Influences Consumer Wine Evaluation and Preference. In Proceedings of 9th Academy of Wine Business Research Conference. Adelaide, South Australia: University of South Australia. 9th Academy of Wine Business Research Conference. Adelaide, South Australia. Feb 2016, pp. 313-322.
    [Web Link]
  • Haberstroh, K., Orth, U.R., Bouzdine-Chameeva, T., Cohen, J., Corsi, A., Crouch, R., et al. (2016). Designing Culturally Specific Wine Packages: The Case of Visual Harmony. In 9th Academy of Wine Business Research Conference Proceedings. Adelaide, South Australia: University of South Australia. 9th Academy of Wine Business Research Conference. Adelaide, South Australia. Feb 2016, pp. 342-352.
    [Web Link]
  • Haberstroh, K., Orth, U.R., Bouzdine-Chameeva, T., Cohen, J., Corsi, A., Crouch, R., et al. (2018). Through the lens of self-construal: cross-cultural variation in consumers' appreciation of harmony in marketing visuals. INTERNATIONAL MARKETING REVIEW, 35(3) pp. 429-457.
    [10.1108/IMR-12-2015-0283]
  • De Vos, S., Crouch, R., Quester, P.G. and Ilicic, J. (2017). Examining the Effectiveness of Fear Appeals in Prompting Help-Seeking: The Case of At-Risk Gamblers. Psychology & Marketing, 34(6) pp. 648-660.
    [10.1002/mar.21012] [Scopus]
  • Tarabashkina, L., Quester, P.G. and Crouch, R. (2017). Children and energy-dense foods – parents, peers, acceptability or advertising? European Journal of Marketing, 51(9/10) pp. 1669-1694.
    [10.1108/EJM-02-2015-0074]
  • Tarabashkina, L., Quester, P.G. and Crouch, R. (2016). Exploring the moderating effect of children's nutritional knowledge on the relationship between product evaluations and food choice. Social Science and Medicine, 149 pp. 145-152.
    [10.1016/j.socscimed.2015.11.046] [Scopus]
  • Tarabashkina, L., Quester, P.G. and Crouch, R. (2016). Food advertising, children’s food choices and obesity: interplay of cognitive defences and product evaluation: an experimental study. International Journal of Obesity, 40 pp. 581-586.
    [10.1038/ijo.2015.234] [Scopus]
  • Granger, K., Lu, V.N., Conduit, J., Veale, R. and Habel, C. (2014). Keeping the faith! Drivers of participation in spiritually-based communities. JOURNAL OF BUSINESS RESEARCH, 67(2) pp. 68-75.
    [10.1016/j.jbusres.2013.03.013] [Scopus]
  • Orth, U. and Crouch, R. (2014). Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts. JOURNAL OF RETAILING, 90(4) pp. 524-537.
    [10.1016/j.jretai.2014.05.004] [Scopus]
  • Orth, U., Stockl, A., Veale, R., Brouard, J., Cavicchi, A., Faraoni, M., et al. (2012). Using attribution theory to explain tourists' attachments to place-based brands. JOURNAL OF BUSINESS RESEARCH, 65(9) pp. 1321-1327.
    [10.1016/j.jbusres.2011.10.027] [Scopus]
  • Plewa, C., Lu, V.N. and Veale, R. (2010). The impact of rebranding on club member relationships. Asia Pacific Journal of Marketing and Logistics, 23(2) pp. 222-241.
    [10.1108/13555851111120506] [Scopus]
  • Haberstroh, K., Orth, U.R., Bouzdine-Chameeva, T., Cohen, J., Corsi, A., Crouch, R., et al. (2018). Through the lens of self-construal: cross-cultural variation in consumers' appreciation of harmony in marketing visuals. INTERNATIONAL MARKETING REVIEW, 35(3) pp. 429-457.
    [10.1108/IMR-12-2015-0283]
  • De Vos, S., Crouch, R., Quester, P.G. and Ilicic, J. (2017). Examining the Effectiveness of Fear Appeals in Prompting Help-Seeking: The Case of At-Risk Gamblers. Psychology & Marketing, 34(6) pp. 648-660.
    [10.1002/mar.21012] [Scopus]
  • Tarabashkina, L., Quester, P.G. and Crouch, R. (2017). Children and energy-dense foods – parents, peers, acceptability or advertising? European Journal of Marketing, 51(9/10) pp. 1669-1694.
    [10.1108/EJM-02-2015-0074]
  • Tarabashkina, L., Quester, P.G. and Crouch, R. (2016). Exploring the moderating effect of children's nutritional knowledge on the relationship between product evaluations and food choice. Social Science and Medicine, 149 pp. 145-152.
    [10.1016/j.socscimed.2015.11.046] [Scopus]
  • Tarabashkina, L., Quester, P.G. and Crouch, R. (2016). Food advertising, children’s food choices and obesity: interplay of cognitive defences and product evaluation: an experimental study. International Journal of Obesity, 40 pp. 581-586.
    [10.1038/ijo.2015.234] [Scopus]
  • Orth, U. and Crouch, R. (2014). Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts. JOURNAL OF RETAILING, 90(4) pp. 524-537.
    [10.1016/j.jretai.2014.05.004] [Scopus]
  • Granger, K., Lu, V.N., Conduit, J., Veale, R. and Habel, C. (2014). Keeping the faith! Drivers of participation in spiritually-based communities. JOURNAL OF BUSINESS RESEARCH, 67(2) pp. 68-75.
    [10.1016/j.jbusres.2013.03.013] [Scopus]
  • Orth, U., Stockl, A., Veale, R., Brouard, J., Cavicchi, A., Faraoni, M., et al. (2012). Using attribution theory to explain tourists' attachments to place-based brands. JOURNAL OF BUSINESS RESEARCH, 65(9) pp. 1321-1327.
    [10.1016/j.jbusres.2011.10.027] [Scopus]
  • Plewa, C., Lu, V.N. and Veale, R. (2010). The impact of rebranding on club member relationships. Asia Pacific Journal of Marketing and Logistics, 23(2) pp. 222-241.
    [10.1108/13555851111120506] [Scopus]
  • Crouch, R., Ewer, M., Quester, P.G. and Proksch, M. (2016). Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment? In Mark D. Groza and Charles B. RAgland, ed. Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Cham, Switzerland: Springer, pp. 189-194.
    [10.1007/978-3-319-19428-8_51]

Professional and community engagement

Roberta has strong industry linkages respective to the grape and wine industry in Australia and internationally. She is also interested in industry incubation and start up projects.

Expertise for media contact

Interests

  • Consumer Buying Behaviour (Particularly with respect to premium and luxury goods.)
  • Crisis Management (Product harm crises are becoming ever more common place and have the potential to have profound impacts on businesses and consumer trust.)
  • The impact of Terrorism on Tourism (How has today's environment changed tourist destination choices and length of stay - opportunities and threats.)
  • Wine Business (Consumer preferences for wines and varietals - domestic and international trends)

Contact

Add to address book
Phone: +61 8 82012046
Email:
Location: Law & Commerce Building (3.64)
Postal address: GPO Box 2100, Adelaide 5001, South Australia
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inspiring achievement