Associate Professor Vipul Pare

Dr Vipul Pare is an Associate Professor in Marketing and Dean (People and Resources) at the College of Business, Government and Law College of Business, Government and Law. Assoc.Prof. Pare has an extensive experience in senior leadership, teaching, research and academic administration.

He has an extensive academic background. He holds a PhD in Marketing from the University of South Australia. He has two Master's degrees in Marketing; one by coursework and one by research from University of South Australia. He has a Master's degree in Economics from School of Economics, DAVV Indore, India and a Bachelor's degree in Business Administration (specializing in Marketing) PIMR Indore, India.

He has taught various marketing courses (from foundational Marketing Principles and Consumer Behaviour course to advanced Marketing Strategy course) at undergraduate and postgraduate level across Australia, Singapore and Hong Kong in the past 14 years.

Dr Pare has published in top marketing journals and international marketing conferences proceedings. His current research interests include brand performance measures, consumer behaviour and factors affecting consumer behaviour, brand management and emerging markets.