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Flinders University Brand ResponsibilitiesPreamble PreambleThe Vice-Chancellor has endorsed the new visual identity of the Flinders University brand.Roll out of the new brand elements have been completed and a style guide for detailed reference has been produced. All Flinders staff members have the responsibility of ensuring that the core elements of the Flinders brand - logo, typefaces, colour palette and typography - are used consistently and correctly. As various elements of the brand identity are completed they will be made available for immediate use. Style Guide - download PDFs
ResponsibilitiesThe Marketing and Communications Office (MACO) is responsible for developing corporate and University-wide marketing materials consistent with the University brand and to maintain the University's image.All queries regarding new marketing, advertising, memorabilia, online communications, and any matters relating to promotion of University courses, research, student recruitment or other activities must be authorised by MACO. To assist in this process a number of templates are gradually being developed for staff use. As these become available, staff will be to access via Flinders Press website at: www.flinders.edu.au/flinpress Flinders in Touch e-newsletter will keep staff abreast of new brand developments. University NameNormally the University will be referred simply as Flinders University. The acronym FUSA or FU should never be used.Use of the University logoThe logo is the University's insignia, as defined by Statute 1.2 of the Flinders University Act, and must be used in accordance with the approval procedures setout below.Guidelines: Only approved versions of the logo provided by the University are to be used and all elements, as provided, must be used. Hand-drawn approximations cannot be used, even on internal publications. At all times the dimensions and integrity of the logo must be maintained. Specifications for the logo, including colours, are set out on the Flinders Press website at: www.flinders.edu.au/flinpress/logo.htm The logo may be reproduced in one of four ways:
Identification with the UniversityWhenever it is used, the crest must be clearly identified with the University.The crest together with the words 'Flinders University' comprises the Flinders University logo. The crest is never to be used alone. The Director (or nominee), MACO should be consulted if there are any doubts about how requirements apply in individual circumstances. Approval for use of the University logoThe Director (or nominee), Marketing and Communications Office has delegated authority from the Vice-Chancellor to approve use of the logo. Approval is required in all circumstances.External use: No external person or organisation may use the Flinders University logo without the written approval [in hard copy or via email] of the Director (or nominee), MACO. This includes use by graphic design and printing companies, irrespective of any approval given by other Flinders University staff or students. Obtaining / providing copies of the University logoFlinders Press has delegated authority to provide the logo on the University's behalf to internal and approved external users, including liaising with external users to ensure their requirements are met.Flinders Press will not provide the logo to any individual or organisation other than a staff member without permission from the Director (or nominee), MACO. To apply for permission to use Flinders University logo visit: www.flinders.edu.au/flinpress/logo.htm and complete the online form. Permission will automatically be emailed to Flinders Press. Note that a minimum of 24-36 hours should be allowed for completion of the approval process. Staff should not directly provide the logo to external organisations,including graphic designers or printers. It is also important that staff do not accept an external organisation's claim to already have a copy of the logo. To ensure the quality and integrity of what is used, it is important that Flinders Press provides an approved version in each case or is sure that an approved version already has been provided. Approved copies of the logo may be shared within schools/faculties or divisions, for use in line with the above brand responsibilities, once approval has been granted. Online Communications - Flinders University websitesAll Flinders University websites must use the standard Flinders University web templates. These templates are managed through the University's content management system, which is the standard application used to manage the University's web content.Guidelines and contacts are available at: www.flinders.edu.au/online-communications Representing Flinders University on third party websitesWhether you are looking at representing Flinders University through the use of a logo on a third party site or you are planning to develop an online initiative that will be hosted on a third party site you must contact Head, Online Communications, MACO to discuss branding and content considerations.University Colour PaletteAs part of the Brand project eight colours have been chosen to form the Flinders University extended colour palette.The colours either come from the Flinders University crest (as described in the University Statute 1.2(1)) or are derived from Flinders campuses and presences, their landscape, built form and environs. They all form a colour palette that reflects Flinders University.Flinders University colour palette - based on the international Pantone Matching System (PMS) are as follows:
Business CardsFlinders University has a standard business card design incorporating the University logo.The logo may not be used on any other business card design, whether alone or with the logos of other organisations, unless said organisations are specified as a Flinders University co-brand or entity outside the normal guidelines. All stationery is produced by Flinders Press and is to be used by staff, schools/faculties and offices. Some research higher degree students, with the approval of their supervisors, may also be entitled to use a Flinders business card. Schools/departments/faculties/offices and University staff are not permitted to design their own business cards, even for internal use. Visit Flinders Press website at: www.flinders.edu.au/flinpress to place orders. The Flinders Press e-form which is to be used for ordering business cards has been designed for individual flexibility and allows for 10lines [maximum of 34 characters per line]. Please also note the following:
LetterheadA standard letterhead, incorporating the Flinders University logo, has been developed for use by all University staff. This template is consistent with the business card design.The logo may not be used on any other letterhead design, whether alone or with the logos of other organisations, unless said organisations are specified as a Flinders University co-brand or entity outside the normal guidelines. A black and white letterhead template is also available, and all letterhead stationery is to be ordered via Flinders Press web site at:www.flinders.edu.au/flinpress Staff are not permitted to design their own stationery, even for internal use. PrintingFlinders Press is the University's preferred supplier for all printing and copying services, and must be given the opportunity to quote on ALL University printing material. Staff may negotiate with Flinders Press when they are quoted a better price for the same quality job. Contact the Manager, 8201 3150 to discuss. Flinders Press also offer a layout/design service.All corporate stationery must be ordered through Flinders Press at:www.flinders.edu.au/flinpress PhotographyThe Marketing and Communications Office has a stock of photographs and digital images which they are constantly expanding. Please contact MACO for assistance with your requirements. Note that specific images will have use-by-dates.Staff requiring photographs to be taken should make direct contact with the Library's Multimedia Unit on 8201 2625. University Document FoldersFolders printed in the University's corporate style and incorporating the logo can be purchased from Flinders Press.Powerpoint TemplateA standard University powerpoint template and guidelines for its application can be downloaded at: www.flinders.edu.au/flinpressApril 2011
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