Use of the University name and University crest

Approving Authority:	Vice-Chancellor
Establishment Date:	January, 2004
Date Last Amendment:
Nature of Amendment:
Date Last Reviewed:	NOTE: THIS POLICY IS CURRENTLY UNDER REVIEW: October, 2008. PLEASE DIRECT ANY QUERIES TO THE MARKETING AND COMMUNICATIONS OFFICE, 8201 2962.
Publication Reference:
Contact Officer:	Director, Marketing and Communications Office

Use of the University name

In 1998, University Council determined that the official name of the University, The Flinders University of South Australia, should only be used where the full name as defined by the University Act is required, such as in legal documents. In all other cases, the University is referred to simply as Flinders University. The acronym FUSA is not used.

For branding purposes, the words Flinders University Adelaide Australia are used in association with the University crest (see below). However, this is not used in any other context and is not an alternative in text to "The Flinders University of South Australia". The acronym FUAA is never used.

If it is necessary to identify where Flinders University is located, this can be done using conventional narrative. When writing for an international audience, staff and students should be aware that readers may not understand that South Australia is a designated State rather than a general region. There is also the risk of confusion with the University of South Australia.

Use of the University crest

The crest is the University’s insignia, as defined by Statute 1.2, and must be used in accordance with the guidelines and approval procedures set out below, which are approved by the Registrar. These guidelines cover use on publications, posters, marketing materials and presentations support material and, where appropriate, should be read in conjunction with the University's Advertising, marketing and publications guidelines. Separate guidelines apply to Business cards and letterhead.

2.1

Guidelines for use

Only approved versions of the crest provided by the University are to be used and all elements, as provided, must be used. Hand-drawn approximations cannot be used, even on internal publications. At all times the dimensions and integrity of the crest must be maintained.

Specifications for the crest, including colours, are set out on the Flinders Press website at http://www.flinders.edu.au/flinpress/crest.htm.

The crest may be reproduced in one of three ways:

in full colour, using all designated colours
using only the designated dark blue and yellow (where a full colour range is not being used and/or it is not feasible to use colour in the smaller areas of the crest)
in black only – no other single colour may be used

2.1.2

Identification with the University

Whenever it is used, the crest must be clearly identified with the University. In most situations, it will be used in conjunction with the words Flinders University Adelaide Australia. The preferred option has the words underneath the crest, as shown below. The second version, with the words set to the right, may be used where appropriate to fit with a specific design and/or complement other crests.

The crest may be used alone in printed documents (eg reports or on forms) provided the words “Flinders University” appear on the relevant page and there can be no doubt that the crest is that of the University, not one of its component parts such as a specific AOU. Similarly, it may be used for branding purposes on Powerpoint pages and web sites, provided it is clearly identified as the University’s crest on the title page.

The Director, Marketing and Communications Office should be consulted if there are any doubts about how requirements apply in individual circumstances.

2.2

Approval for use of the crest

The Director, Marketing and Communications Office has delegated authority from the Registrar to approve use of the crest. Approval is required in the following circumstances.

2.2.1

Staff use

Academic staff need not seek formal approval to use the crest on the following if they have the approval of the Head of the relevant AOU:

reports and other publications directly related to their teaching, research or consultancy work at and for the University

material used to support and/or promote presentations they make as a member of the academic staff of the University, and which deal with their work and/or area of recognised expertise

teaching notes and other course-related material provided to their students

course promotional publications (provided any requirements under the University’s Advertising, marketing and publications guidelines are met)

work-related web material

flyers and other material intended primarily for use within the University.
Similarly, general staff need not seek formal approval if they have the approval of their Head of Division or Unit to use the crest on:

internal documents, including forms

reports and other publications prepared on behalf of the University, whether for internal or external use.

Approval must be sought from the Director, Marketing and Communications Office in all other cases. This includes use of the crest with the logos of other organisations on material relating to joint projects. In some circumstances, approval can be sought for general rather than once-only use.

2.2.2

Student use

Use of the crest by undergraduate students is discouraged and usually is only approved where a staff member wishes to highlight the University’s involvement with a project carried out for, or in conjunction with, an external organisation. In each case, the staff member must seek approval from the Director, Marketing and Communications Office on the student’s behalf.

There is broader scope for the use of the crest by postgraduate students, particularly where it would enhance the credibility, and thus value, of material sent to external organisations or individuals as a legitimate part of a student’s course or research. In each case, a relevant academic staff member must seek approval from the Director, Marketing and Communications Office. This includes use of the crest on reports commissioned by external organisations as part of a student’s work.

2.2.3

External use

No external person or organisation may use the Flinders University crest without the written approval, in hard copy or by email, of the Director, Marketing and Communications Office. This includes use by graphic design and printing companies, irrespective of any approval given by other Flinders University staff or students.

2.3

Obtaining / providing copies of the crest

Flinders Press has delegated authority to provide the crest on the University’s behalf to internal and approved external users, including liaising with external users to ensure their requirements are met.

Flinders Press will not provide the crest to any individual or organisation other than a staff member without written permission from the Director, Marketing and Communications Office. Permission will automatically be emailed to Flinders Press as part of the formal approval process.

Staff should not directly provide the crest to external organisations, including graphic designers or printers. It is also important that staff do not accept an external organisation’s claim to already have a copy of the crest. To ensure the quality and integrity of what is used, it is important that Flinders Press provides an approved version in each case or is sure that an approved version already has been provided.
Approved copies of the crest may be shared within AOUs or divisions, for use in line with the above guidelines.

2.3.1

Powerpoint and WWW

Staff and approved students may obtain copies of the crest from the Flinders Press website at http://www.flinders.edu.au/flinpress/crest.htm
Standard University Powerpoint templates incorporating the crest also are available. Contact the Director, Marketing and Communications Office.