Flinders Branding

QUICK FIND ITEMS

Flinders Logo: Apply to use through Flinders Press.

Printed Stationery: Order online through Flinders Press.

Electronic Templates: Download through Flinders Press.

Corporate PowerPoint Presentation: Download through Flinders Press

Flinders Visual Style Guide [PDF format]: Logos | Stationery | Promotional

Corporate Banners: Available to borrow from the Marketing and Communications Office

Faculty & School Banners: Available to purchase through the Marketing and Communications Office

WHY BRANDING IS IMPORTANT TO FLINDERS

Every time Flinders University comes in contact with someone from the wider community, we are presented with an opportunity to enhance our reputation.

The extent to which audiences across the educational, research, international, government, business and community spheres value and respond to the Flinders brand is dependent upon visual recognition of Flinders and on how clearly they understand and interpret our brand position and key messages.

Crucial to the success of our audiences understanding of who we are and what we stand for is the development and maintenance of a strong and integrated visual identity.

In recent months, with our new advertising agency, we have undertaken a comprehensive re-branding exercise to provide the University with a refreshed and contemporary identity that promotes Flinders as (to use their words) "a confident and approachable university that delivers excellence in teaching and research."

As a result, the components that visually brand the University have been updated to introduce a stronger, more defined logo, a new tagline which reads 'inspiring achievement', and a revitalised corporate colour scheme, the application and use of which is defined in the Flinders University Visual Style Guide.

Our new visual identity relies heavily on these guidelines being followed across the University, especially in the use of key elements such as the logo, typeface, colour, style and adherence to the stationery template standards. The guidelines will be updated as new suites of materials are developed.

The Marketing and Communications Office is responsible for the management of the visual identity of Flinders University.

FLINDERS UNIVERSITY VISUAL STYLE GUIDE

Because of the large file size, the Visual Style Guide will need to be downloaded [PDF format] in three sections:

Section 1: Introduction and Logo
Section 2: Stationery
Section 3: Corporate Promotion

NEW LOGO

A strengthened version of the University logo was introduced on 26 March 2007. The artwork is very similar in appearance, but has stronger lines and a larger text component. The University logo is available on approval through the Application Form at: www.flinders.edu.au/flinpress/

NEW STATIONERY

The new logo has been incorporated into refreshed corporate stationery and is available through Flinders Press in either hardcopy or as downloadable electronic files.

Printed Stationery Orders

The following hardcopy items can be ordered online through Flinders Press:

Letterhead
Domestic use: Personalised (colour version)
Domestic use: Generic (black-only version)
International use: Personalised (colour version)
International use: Generic (black-only version)

With Compliment Slips
Domestic use: Personalised (colour version)
Domestic use: Generic (black-only version)
International use: Personalised (colour version)
International use: Generic (black-only version)

Business Cards
Domestic use (colour version only)
International use (colour version only)

Envelopes (various sizes)
Colour version
Black-only version

ORDERS: www.flinders.edu.au/flinpress/

Downloadable Electronic Templates

The following templates can be downloaded from a password protected page on the Flinders Press website:

Letterhead
Domestic use: Personalised (colour version)
Domestic use: Generic (black-only version)
International use: Personalised (colour version)
International use: Generic (black-only version
Fax Transmission Cover Sheet(black-only version)
Memorandum (black-only version)
Generic A4 flyer (colour-only version)
Corporate PowerPoint Presentation
Domestic use
International use

Download page: www.flinders.edu.au/flinpress/

CORPORATE FONTS

The corporate font for use in all official Flinders correspondence is Helvetica 11point, or where this is not available on you computer, Arial 11 point.

INFORMATION AND ENQUIRIES