BUSN3027 E-Business

2015

4.5

1 x 1-hour lecture weekly
1 x 2-hour tutorial weekly

36 units of any topics at any level

BUSN3006 has been successfully completed

Associated major: Business Studies

Bachelor of Business; Bachelor of Business and Technology; Bachelor of Information Technology; Bachelor of International Tourism

This topic includes investigation into: technology infrastructure, the macro environment, website evaluation, e-marketing, supply chain management, customer relationship management, security, e-business strategy and change management.

This topic aims to introduce students to the business concepts and models associated with E-Business. It is aimed at raising student awareness of the ways E-Business can impact on existing businesses, how E-Business can create new business and the issues facing consumers, business and society as a whole. Students will be introduced to the various E-Business models and how they relate to business strategy.

Students will learn how E-Business is transforming traditional business practices, and be able to identify the potential for existing businesses to utilise E-Business to improve their competitiveness.

To be advised