BUSN3030 Marketing Applications

Associate Professor Vipul Pare

2017

4.5

1 x 3-hour workshop weekly

1 of BUSN2015, BUSN2025, BUSN1022

BUSN3025 has been successfully completed

Bachelor of Business

The topic involves practical work in a range of typical marketing activities. Students will learn about the types of marketing activities performed by businesses and public enterprises. Students will then apply some of these practices to businesses (either real or hypothetical) in the form of reports, demonstrations, proposals or content. Some of the assessable work will be individual and some in groups. There may also be the opportunity for some students to undertake business internships.

The aim of this topic is to:

provide students with the opportunity to prepare and demonstrate responses to practical issues in marketing. The responses will be in the form of individual or group projects in a range of marketing activities
ensure that students are exposed to implementation skills for the types of projects they will encounter in typical marketing departments in the private, public and NPO sectors

Upon successful completion of this topic students will be able to:

Use marketing research skills to identify and report on market opportunities
Develop a communications program such as a PR campaign or an advertising campaign
Describe the process of employing marketers, sales staff, consultants and agencies in a marketing department
Interact with stakeholders via activities such as consumer surveys and loyalty programs
Describe the components of a marketing logistics network and how they fit with the business's processes
Develop the content of a web-based marketing campaign
Schedule and implement business events such as trade shows, awards presentations and product launches
Explain the process involved in new product development
Engage constructively in implementation projects for a range of sectors such as retail, sport, tourism, business services, manufacturing and government.

Key dates and timetable

Timetable details for 2017 are no longer published.

This information is from current details held on the Student Information System. Please report any errors or omissions to the relevant College Office.