BUSN3041 Services Marketing

2016

4.5

2 x 50-minute lectures weekly
1 x 50-minute tutorial weekly

1 of BUSN1022, BUSN1206, BUSN2025

At least 22.5 units (inclusive of marketing major topics taught in the same semester as this topic).

Bachelor of Business

The topic outlines the services sector, the differences between services and goods, the consumer and services, the marketing of services, the issues in services impacted by customer satisfaction and ethics, and the future of services marketing.

The aim of this topic is to provide students with the skills to examine the particular needs of service marketers. Students will learn how to interpret and apply different methods of marketing, and be introduced to the standard 7P's designation. The focus will also be on government and not-for-profit services as well as the more traditional professional and ancillary service sectors.

Upon successful completion of this topic students will be able to:

Explain the differences between the marketing of services and the marketing of goods
Describe how the services sector fits within the context of economic indicators such as GDP, employment, trade balances, taxation and policy making
Compare and contrast the methods by which consumers make decisions with respect to the purchase of services and products
Compare and contrast the ethics of services marketing and the ethics of marketing goods
Recognise consumer issues in relation to pricing, delivery, promotion and satisfaction measures of services
Discuss the specific importance and application of the three service-related marketing mix concepts; people, physical representation and process.

Key dates and timetable

Timetable details for 2016 are no longer published.

This information is from current details held on the Student Information System. Please report any errors or omissions to the relevant College Office.