Year
2019
Units
4.5
Contact
1 x 2-hour lecture weekly
1 x 50-minute tutorial weekly
1 x 50-minute tutorial weekly
Prerequisites
1 of BUSN2015, BUSN2025, BUSN1022
Course context
Bachelor of Business
Topic description
This topic deals with the place a marketing plan has within the overall business plan of an organisation. It examines the marketing strategies most appropriate under a range of different market and product life-cycle circumstances. Finally, it provides a template for developing a marketing plan that meets the needs of the organisation's aims and objectives within the context of a particular product and market.
Educational aims
The aims of this topic are to:
- introduce the concepts and tools used in strategic marketing
- provide an understanding of the importance of marketing strategies in business
- develop an ability to analyse market opportunities in a variety of differing market contexts
- develop an ability to formulate marketing strategies and develop marketing plans
Expected learning outcomes
Upon successful completion of this topic students will be able to:
- Explain where marketing plans fit within the organisation's overall business plan
- Describe the various marketing strategies that are appropriate for different product contexts
- Identify and collect the information necessary to produce a viable marketing plan
- Analyse market based data for opportunities relevant to an organisation
- Outline the requirements for the effective implementation of marketing plans
- Create a strategic marketing plan that is consistent with an organisation's overall objectives.
Key dates and timetable
Timetable details for 2019 are no longer published.
Sturt Rd, Bedford Park
South Australia 5042
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