BUSN9027 E-Business

2017

4.5

1 x 120-minute lecture weekly
1 x 50-minute tutorial weekly

1 Admission into MIT-Master of Information Technology
1a Admission into GDPIT-Graduate Diploma in Information Technology
2 36 units of any topics at any level
Must Satisfy: ((1 or 1a) and 2)

Master of Business and Technology; Master of Information Technology; Graduate Certificate in Information Technology

This topic aims to introduce students to the business concepts of electronic commerce. It is an introductory topic aimed at raising student awareness of the ways electronic commerce can impact on existing businesses, how electronic commerce can create new business and the issues facing users. Students will be introduced to the various electronic commerce business models and how they relate to business strategy.

This topic aims to introduce students to the business concepts and models associated with E-Commerce. It is aimed at raising student awareness of the ways E-Commerce can impact on existing businesses, how E-Commerce can create new business and the issues facing consumers, business and society as a whole. Students will be introduced to the various E-Commerce business models and how they relate to business strategy.

At the completion of this topic students should understand how E-Commerce is transforming traditional business practices and models and be able to identify the potential for existing businesses to utilise E-Commerce to improve their competitiveness.

On completion of this topic students should be able to:

• Describe e-business and the various online business models
• Demonstrate an understanding of e-business infrastructure necessary for successful communications both within the organisation and with business partners
• Analyse and evaluate the effectiveness of websites
• Show an appreciation of contemporary social, legal and business issues associated with e-commerce
• Identify the types of online security threats and how they may be addressed
• Evaluate the main elements of Supply Chain Management and its relationship to the value chain
• Discuss how traditional marketing approaches may be integrated with e-marketing and e-CRM
• Outline the basic functions of online payment systems
• Apply a strategic approach to the adoption of e-commerce by existing businesses