BUSN9232 Strategic Decision Making

2012

4.5

1 x 3-hour seminar weekly

BUSN9207 has been successfully completed

Master of Business Administration; Master of Business

This topic introduces students to strategic and opportunity based commercial analysis on a national and international scale. The topic also requires students to be involved in how an organisation functions from top management, considering the way in which an organisation coordinates and integrates the functional areas of a business, which includes: accounting, finance, human resource management, marketing, economics, sustainable development, operations, research and development. This integration and coordination assists in formulating and implementing strategic and opportunity based commercial approaches to the strategic management process. We take the perspective of the total organisation. However, the topic is of interest to all levels of management as well as staff and advisors. These people are affected by and in turn influence the way the organisation chooses to position itself both strategically and opportunistically in its industry.

The aims of the topic are to introduce students to:

• the total view of the organisation, its mission, goals, long term prospects and how it relates and interacts with various actors and forces in its environment
• concepts and practices of strategic analysis and strategy formulation, both information and planned explicitly
• analysis of business environment and identification of long term trends and change
• aspects of societal concerns, influences and constraints, corporate responses and social responsibilities
• ability to integrate all functional areas of an organisation to match with strategic decision making which include: accounting, finance, marketing, human resource management, global business unit, and strategic management
• developing sustainable competitive advantage
• aspects of implementing strategies
• aspects of strategic leadership at top levels of organisation
• unstructured decision making under conditions of high uncertainty and ambiguity
• develop an opportunity based strategy with reference to commercial business opportunities
• analyse a start up venture and commercial opportunity with consideration given to due diligence, intellectual capital and contract negotiations.

In an interactive learning environment, participants will be able to:

• acquire skills in analysing organisations and developing alternative national international strategies to a variety of organisations situations
• develop individual and organisational strategic-response capacities
• understand strategy implementation and opportunity based processes
• develop the skills necessary to integrate accounting, finance, marketing, human resource management, global business and economic issues, and strategic management processes to strategic decision making
• develop flexible organisational strategies that maximise resource capabilities in rapidly changing environments
• complete both a strategic and opportunity based commercial project based on an organsation in a selected industry.