Year
2015
Units
4.5
Contact
1 x 3-hour seminar weekly
Enrolment not permitted
BUSN9218 has been successfully completed
Topic description
This topic introduces students to various aspects of international marketing and export management. The topic will include the fundamentals of international marketing, export market selection and entry, product and pricing decisions, financing and methods of payments, and promotion and marketing communications in overseas markets.
Educational aims
This topic aims to:
- identify key elements in the selection of export markets
- examine various aspects of international marketing and export management
- explain the fundamentals of international marketing
- analyse export market selection and entry, product and pricing decisions
- examine financing options and methods of payment
- identify key promotion and marketing communications in overseas markets.
Expected learning outcomes
On successful completion of this topic, students will be able to:
- Describe and explain key international marketing concepts
- Carry out the research necessary for effective international marketing
- Design and implement sustainable export marketing strategies
- Demonstrate effective oral, written and presentation leadership skills commensurate with a professional business role
- Exhibit valuable interpersonal and teamwork skills
- Interpret and extrapolate data for a relevant business and social context
- Create well-structured outcomes focussed business reports.
Key dates and timetable
Timetable details for 2015 are no longer published.
Sturt Rd, Bedford Park
South Australia 5042
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