Year
2018
Units
4.5
Contact
10 x 6-hour workshops per semester
Prerequisites
1 Admission into BCPW-Bachelor of Communication and Professional Writing
1a Admission into BMC-Bachelor of Media and Communication
Must Satisfy: ((1 or 1a))
Assessment
Assignment(s), Practical work, Tutorial participation
Topic description
Practitioners in the photo imaging industry are required to consistently produce images that satisfy society’s demands of visual communication. A range of specialist skills and knowledge is required by photo image makers to inform their practice and facilitate the production of creative and innovative photo images. This topic requires the self-directed application of skills and knowledge in order to research, apply and evaluate visual communication principles in the production of creative and innovative photo images.
Educational aims
This topic aims to:

  • Develop students’ research skills

  • Examine issues of intellectual property and the appropriate use of visual communication tools

  • Develop students’ practical skills and techniques using digital SLR cameras

  • Examine the interrelationships between written and visual communication
Expected learning outcomes
On completion of this topic students will be able to:

  • Implement theories, themes and visual communication principles in their own photo imaging practice

  • Recognise copyright, moral rights, intellectual property and plagiarism issues

  • Demonstrate practical skills and techniques using digital SLR cameras to produce their own photo images

  • Research, evaluate and critique theories and themes on historical and contemporary photographic/photo imaging in the visual communication environment