HACM9104 Corporate Communications in Health and Aged Care

Leah Trotta

2019

4.5

Onshore (Australia) Program
1 x 5-day intensive workshop once-only
95 hrs of independent study per semester

Offshore (Singapore) Program
2 x 1 day intensive workshops per semester
1 x 4-hour workshop per semester
1 x 2hr online exercises weekly
91 hours of independent study per semester

HSMT9011 has been successfully completed

Topic only available to students meeting the eligibility requirements for entry to the postgraduate health administration programs

Assignments; Group Tutorial presentation

Every managerial activity involves communication. This topic explores some of the key dimensions of managerial communication in health and aged care. Topics covered include interpersonal communication, corporate communication and public relations, issues and crisis management, corporate social responsibility, consumer participation and health communication.

The aim of the topic is to provide students with an understanding of internal and external communication tasks and processes in health and aged care organisations and the role Health Communication plays in improving health equity, as well as healthcare and population health outcomes.

On completion of this topic students should be able to:

describe and discuss a range of communication concepts relevant to the health and aged care manager
identify and address potential barriers to effective interpersonal communication
apply an understanding of small group dynamics to achieve effective meeting outcomes
formulate communication strategies for enhancing staff engagement and organisational effectiveness, and for managing organisational change
employ a structured approach to issues and crisis management, including media relations and stakeholder management
understand health communication strategies aimed at improving population health outcomes, health care outcomes and health equity
understand how the ‘social media’ are changing the nature of health communication.

Key dates and timetable

Timetable details for 2019 are no longer published.

This information is from current details held on the Student Information System. Please report any errors or omissions to the relevant College Office.