SPOC8751 Science Communication for Influence

2019

4.5

1 x 50-minute lecture weekly
1 x 50-minute tutorial weekly
2 x 300-minute field trips per semester
1 x 20-minute on-line tutorial weekly

This topic will examine the evidence-base for the communication of science, in particular from the perspective of the audience. Students will explore the variety and effects of audience experiences when science is communicated to them in different contexts and for different purposes. The psychologies of perception, cognition and decision-making will be explored as will the processes and outcomes of communicating science for influence, for education and for information. Themes including thought leadership, belief systems, motivation, authority and credibility will be covered. Techniques in research and preparedness, conflict management, intellectual empathy, constructive inquiry and active listening will be developed.

This topic aims to develop and extend students’ understanding of and skills in:

1. Learning principles and basic cognitive processes
2. Interactions between people and science communication processes
3. The different types, styles and media through which science can be communicated
4. The ways in which individuals react differently to the communication of science, with a focus on processes internal to the individual
5. Systems and characteristics of purposeful communication, and the causes and effects of extrinsic and intrinsic messaging
6. The application of different communication types, styles and media
7. The origin and effects of social and individual belief systems, and of group and personal motivation
8. The relationship between a communicator and an audience, and the practices that support this relationship before, during and after any communication

At the completion of this topic, students are expected to be able to:

1. Use knowledge of learning principles and basic cognitive processes to predict and analyse audience responses to science communications
2. Compare, contrast and critically evaluate science communication activities from the perspective of a range of audiences
3. Design science communications for specific target audiences and purposes, and justify decisions made
4. Critically analyse examples of science communication for intent and outcome
5. Apply an understanding of belief systems and motivation to predict and interpret the responses of audiences to science communication
6. Demonstrate the ability to prepare effectively to communicate with a specific audience
7. Demonstrate skills in managing a scientific communication
8. Critically analyse their own performance in a science communication and suggest appropriate follow-up actions