TOUR3106 Tourism Business Planning

2018

4.5

1 x 2-hour lecture weekly
1 x 1-hour tutorial weekly

1 Admission into BITR-Bachelor of International Tourism
2 36 units of any level topics
3 Admission into BSHPA-Bachelor of Sport, Health and Physical Activity
4 13.5 Units of TOUR topics
5 22.5 Units of any topics
Must Satisfy: ((1 and 2) or (3 and 4 and 5))

1 of PROF2102, PROF2102A has been successfully completed

The topic will introduce concepts and principles of business and strategic planning and their application in tourism, heritage, cultural and education sectors. It will provide opportunities for students to apply these principles to a range of projects and businesses connected with the tourism, heritage, education, cultural and related sectors. The topic will be an introduction to each stage of business planning including goal setting, situation analysis, organisational response and evaluation, leading to the development of an overall business plan suitable for a business or project in the relevant sectors.

This topic aims to:

• introduce the concepts and principles of business planning for the tourism, heritage, events and cultural sectors

• develop understanding of the role and application of the essential concepts and stages of business planning

• further develop analytical and conceptual skills in the creation of effective business and project planning strategies

• provide the knowledge and resources to develop effective business plan documents

On completion of this topic students will be able to:

• demonstrate familiarity with the concepts and principles of business planning

• identify appropriate goals and strategies for business or projects in a sector relevant to their area of study

• demonstrate knowledge of business planning concepts and principles to real world examples

• develop basic business planning documents

• develop a business plan to achieve a desired outcome