TOUR3106 Tourism Business Planning and Innovation

2019

4.5

11 x 2-hour workshops per semester

1 54 units of topics
2 Admission into BCALP-Bachelor of Creative Arts (Live Production)
3 45 units of topics
Must Satisfy: ((1) or (2 and 3))

The topic is designed to introduce students to the concepts and principles of business and strategic planning and their application in the tourism or event industries. It will provide opportunities for students to apply these principles to a range of projects and businesses connected with the tourism or event sectors.

The topic will introduce each stage of business planning including goal setting, situation analysis, organisational response and evaluation, leading to the development of an overall business plan suitable for a new venture business or an early stage innovation project in the tourism or event sectors.

This topic aims to:

1. introduce the concepts and principles of strategic and business planning for both tourism and event sectors
2. develop student understanding of the role and application of the essential concepts and stages of strategic and business planning and the importance of innovation
3. develop student analytical, conceptual and creative thinking skills relevant to business, design and planning
4. provide a holistic learning experience enabling students to be entrepreneurial and innovative through pitching a business idea and creating a new business in tourism or event sectors.

On completion of this topic, students will be expected to be able to:

1. demonstrate familiarity with the concepts and principles of strategic and business planning
2. identify appropriate objectives and strategies for business or projects in a sector relevant to their area of study
3. demonstrate that they can apply their knowledge of business planning concepts and principles to real world examples
4. develop a business plan to achieve a desired outcome
5. demonstrate capacity to use appropriate oral and written skills relevant to the tourism or event professions.