TOUR8118 Destination Image and Tourism

2016

4.5

1 x 2-hour seminar weekly

1 Admission into GCARCH-Graduate Certificate in Archaeology
1a Admission into GCCHM-Graduate Certificate in Cultural Heritage Management
1b Admission into MTRE-Master of Tourism and Events
1c Admission into GDPSM-Graduate Diploma in Screen and Media Production
1d Admission into MSM-Master of Screen and Media Production
1e Admission into GDPTRTR-Graduate Diploma in Tourism
1f Admission into GDPAHM-Graduate Diploma in Archaeology and Heritage Management
1g Admission into MAHM-Master of Archaeology and Heritage Management
1h Admission into MAHMA-Master of Archaeology and Heritage Management [1.5 years]
1i Admission into MSMA-Master of Screen and Media Production [1 year]
1j Admission into MSMI-Master of Screen and Media Production [1.5 years]
1k Admission into MTR-Master of Tourism
1l Admission into GDPTRE-Graduate Diploma in Tourism and Events
Must Satisfy: ((1 or 1a or 1b or 1c or 1d or 1e or 1f or 1g or 1h or 1i or 1j or 1k or 1l))

1 of CUTU2000, CUTU8507, TOUR2101 has been successfully completed

The topic will provide an opportunity for in-depth study of important issues and aspects of (sustainable) tourism planning, management and marketing. The mains issues and aspects encompass destination image, image formation, sense of place and the inter-relationships between image, sense, culture, tourism and tourist behaviour. International case studies and analyses will be applied by incorporating Australian local cases studies where appropriate.

This topic aims to:

• provide opportunities to understand the concept of destination image, sense of place, and its role in sustainable tourism planning, management and marketing

• develop an understanding of the complex relationships between image, sense of place, culture and tourism

• analyse and apply theoretical frameworks of destination image and place attachment to international and local case studies of tourism sites and destinations

• enhance abilities in critical thinking and problem solving, both as individuals and in groups

On completion of this topic students will be able to:

• identify and discuss components of destination image and sense of place

• analyse the elements of destination image and sense of place, and to assess their relationship with tourist behaviours

• recognise and critique appropriate strategies for destination management and marketing

• apply conceptual and theoretical concepts and frameworks to real international/local examples

• further improve their oral and written skills suitable for progress within the tourism profession