TOUR8118 Destination Image and Tourism

2020

4.5

1 x 2-hour seminar weekly

1 Admission into GCARCH-Graduate Certificate in Archaeology
1a Admission into GCCHM-Graduate Certificate in Cultural Heritage Management
1b Admission into MTRE-Master of Tourism and Events
1c Admission into GDPSM-Graduate Diploma in Screen and Media Production
1d Admission into MSM-Master of Screen and Media Production
1e Admission into GDPTRTR-Graduate Diploma in Tourism
1f Admission into GDPAHM-Graduate Diploma in Archaeology and Heritage Management
1g Admission into MAHM-Master of Archaeology and Heritage Management
1h Admission into MAHMA-Master of Archaeology and Heritage Management [1.5 years]
1i Admission into MSMA-Master of Screen and Media Production [1 year]
1j Admission into MSMI-Master of Screen and Media Production [1.5 years]
1k Admission into MTR-Master of Tourism
1l Admission into GDPTRE-Graduate Diploma in Tourism and Events
Must Satisfy: ((1 or 1a or 1b or 1c or 1d or 1e or 1f or 1g or 1h or 1i or 1j or 1k or 1l))

1 of CUTU2000, CUTU8507, TOUR2101 has been successfully completed

This topic is designed to explore the inter-connections between place, image, culture and tourism.

The topic draws on a range of theory and practice to examine the relationships between disciplines of cultural geography, sociology, psychology, cultural studies, management and marketing, and tourism.

This topic aims to:

• provide opportunities to understand the concept of destination image, sense of place, and its role in sustainable tourism planning, management and marketing

• develop an understanding of the complex relationships between image, sense of place, culture and tourism

• analyse and apply theoretical frameworks of destination image and place attachment to international and local case studies of tourism sites and destinations

• enhance abilities in critical thinking and problem solving, both as individuals and in groups

On completion of this topic, students will be expected to be able to:

1. Identify and discuss components of destination image, sense of place authenticity and commodification

2. Analyse the elements of destination image and sense of place, and to assess their relationship with tourist experience and behaviour

3. Discuss and critique appropriate strategies for destination management and marketing

4. Apply conceptual and theoretical concepts and frameworks to real international/local examples.