TOUR8122 Festival and Event Design

2016

4.5

1 x 3-day intensive workshop per semester

1 Admission into GDPTRFE-Graduate Diploma in Tourism (Festival & Event Design & Mgmt)
1a Admission into GDPTRTR-Graduate Diploma in Tourism
1b Admission into MTRFE-Master of Tourism (Festival and Event Design and Management)
1c Admission into MTRTR-Master of Tourism
1d Admission into MTR-Master of Tourism
2 TOUR8121 - Applied Festival and Event Design and Management
2a CUTU8103 - Applied Festival and Event Design and Management
Must Satisfy: ((1 or 1a or 1b or 1c or 1d) and (2 or 2a))

1 of CUTU2007, CUTU8104, TOUR2103 has been successfully completed

The topic will build on the knowledge and skills gained in the Graduate Certificate in Tourism (Festival and Event Design and Management) program. It will introduce higher level concepts and principles of festival and event design and how they and other design elements, including web and graphic design, are integral to the development of successful events.

The topic will include an introduction to the development of design briefs for web and graphic designers. It emphasises an accurate and conceptually consistent e-design brief as the starting point for the effective e-marketing of festivals and events.

The topic will introduce proposals and bids for festivals and events, current industry practice and those elements contained in a bid or proposal that will maximise its potential for success.

This topic aims to:

• develop an understanding of the role and application of design in festivals and events to an advanced level

• provide the knowledge and resources to develop effective event designs

• introduce the concepts and principles of effective graphic and web design and their applications and uses within a festival and event context

• further develop conceptual development and management skills in the creation of design briefs for the marketing of festivals and events on and offline

• introduce the concepts and principles of effective bidding and tendering for festivals and events and to develop proposal and writing skills

On completion of this topic students will:

• be able to demonstrate familiarity with the principles of effective on and offline marketing for festivals and events

• be familiar with the principles of effective event design and be able to apply that knowledge to real world and hypothetical case examples

• be able to develop event design briefs for a graphic or web designer

• be able to develop basic festival and event bid documentation