Year
2017
Units
4.5
Contact
1 x 3-hour workshop weekly
Assumed knowledge
None
Course context
Core topic
Topic description
The topic is specifically designed around the concerns of new product managers. Principles are illustrated from the point of view of both large and small firms. There is ample opportunity for interaction between student and instructor. Emphasis is placed on discussion of cases and relevant readings. Because of the heavy emphasis on interaction, regular and frequent participation will be expected.
Educational aims
This topic examines the analytical, decision making, and planning concepts and tools available to market, product, and brand managers. Specific decisions to be addressed include: product policy, policy formulation, the selection of product market strategies, new product development, product-line modification, and organisational implications.
Expected learning outcomes
On successful completion of this topic students should be able to:
- Develop a scientific approach towards new product development (NPD) and product management.
- Understand the concepts and processes involved in new product development.
- Apply quantitative techniques to conduct business analysis at various stages of the NPD process.
- Plan appropriate and effective new product launch strategies.
- Apply new product management concepts to real world situations.
Key dates and timetable
Timetable details for 2017 are no longer published.
Sturt Rd, Bedford Park
South Australia 5042
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