Emeritus Professor Jane James

Emeritus Professor

College of Humanities, Arts and Social Sciences

place Humanities
GPO Box 2100, Adelaide 5001, South Australia

Jane James is Professor of Tourism and has been instrumental in the establishment and delivery of Flinders successful tourism degrees and short course programs since 1997.

She has an international reputation for research in site interpretation and tourism, the effective and sustainable management of natural and cultural heritage, and the evaluation of visitor experiences. Jane is a sought after speaker for international keynote addresses and presentations.  She has contributed to teaching and research in Australia, Canada, Hong Kong, the UK and Europe and to tourism course development and assessment at a number of international universities.

A trainer at heart, she still gets a real buzz when people 'get it', whether that's in the classroom, in the field or at a tourist site, and is a dedicated subscriber to the power and influence of good interpretation, believing that it can truly make a difference to understanding, engagement and visitor experiences.

BSc (Hons)
Honours, awards and grants
2011 Flinders University Tourism - South Australian Tourism Award Winner for Tourism Education and Training
2009 South Australian Tourism Award Winner for Outstanding Contribution by an Individual
2009 SA Great South Australian of the Year - Tourism Category
2000 South Australian Tourism Award Winner for Industry Education for Cultural and Ecotourism degree programs at Flinders University
Key responsibilities

Since the first intake of students in 1997, I have overseen the expansion and coordination of Flinders Tourism programs.

These include the Bachelor of Cultural Tourism (1997 - 2007), the Bachelor of International Tourism (2008 - 2011), and Graduate Certificate, Graduate Diploma and Masters graduate programs in Festival and Event Design and Management, Tourism; plus PhD studies in Tourism.

We also offer a highly respected Industry Certificate that is endorsed by the SATC.

Currently my key responsibilities include postgraduate teaching, maintaining strong tourism industry links and doing research.

Teaching interests
My teaching interests are in:
  • Interpretation - how authentic histories of places, both natural and cultural, and objects are transformed into great stories.
  • Evaluation of Visitor Experiences - at festivals and events; at attractions and destinations.
  • Value-adding to tourist experiences
Topic lecturer
TOUR8115 Essentials of Interpretation (2012)
Expert for media contact
Evaluation of Natural and Cultural Heritage Interpretation
Interpretation of Sites:
Tourism and Heritage:
Visitor Satisfaction:
Wine Tourism
Available for contact via
Or contact the media team
+61 8 82012092
0427 398 713
Media expert
Media expertise
  • Culture
  • Heritage
  • Tourism
  • Evaluation of Natural and Cultural Heritage Interpretation
  • Interpretation of Sites:
  • Tourism and Heritage:
  • Visitor Satisfaction:
  • Wine Tourism
Further information

Professor Jane James retired from Flinders University in March 2012.