Dr Lara Stocchi

Senior Lecturer In Marketing

College of Business, Government and Law

place Law & Commerce Building (3.17)
GPO Box 2100, Adelaide 5001, South Australia

Dr Lara Stocchi is Senior Lecturer in Marketing at the College of Business, Government and Law. Previously, she held a marketing lectureship at Loughborough University (UK), an associate lectureship at Nottingham University (UK) and an associate lecturship at Università Carlo Cattaneo LIUC (Italy). She has also lectured and tutored at the University of South Australia.

She is an experienced researcher in two key marketing fields: consumer buying behaviour and consumer memory. In the area of consumer buying behaviour, she has experience in modelling and anticipating patterns in purchases for different contexts (e.g., consumer packaged good, as well as services). In the area of consumer memory, she has done research in modelling memory associations towards products and brands, as well as examined the cognitive processes that characterise information retrieval. Her work is published in the European Journal of Marketing, the Journal of Advertising Research, the Journal of Marketing Management, the Journal of Product and Brand Management, the International Journal of Market Research, the Journal of Consumer Behaviour and the Australasian Marketing Journal. Her work has also been presented at the European Marketing Academy (EMAC), the Australia and New Zealand Marketing Academy (ANZMAC), the Association for Consumer Research (ACR) and the Academy of Marketing (AM).

Other areas of research interest include branding and the measurement of brand performance, and a bit of digital marketing (consumer perceptions of mobile applications).

Currently, she is associate editor for the Journal of Consumer Behaviour.


PhD in Marketing, Postgraduate Degree in Marketing, Bachelor in Business Administration.

Key responsibilities
  • Senior Lecturer in Marketing
Research expertise
Research interests

Areas in which I am willing to supervise include: consumer behaviour (especially buying behaviour), consumer memory (how consumers memorise and process information about products and brands), consumer choice (choice protocols and decision making approaches), psychology of consumer choice (the impact of cognition and memory on choice; different cognitive types and memory models); branding (branding strategies and approaches, Customer Based Brand Equity, brand performance measurement, brand growth strategies, branding in the digital context) and advertising (advertising effectiveness and cognitive processing only).

Topic coordinator
BUSN9264 Postgraduate Consumer Behaviour
BUSN2020 Consumer Behaviour
BUSN2033 Marketing Communications
Topic lecturer
BUSN9264 Postgraduate Consumer Behaviour
BUSN2020 Consumer Behaviour
BUSN2033 Marketing Communications
Supervisory interests
Brand management
Brand performance measures
Consumer behaviour
Judgement and decision making
Higher degree by research supervision
Principal supervisor: consumer choice, services, memory associations, branding (1)