Professor Roberta Crouch

Professor of Management

College of Business, Government and Law

place Law & Commerce (3.64)
GPO Box 2100, Adelaide 5001, South Australia

As Professor of Business Management, I provide academic leadership in teaching and research, across numerous business disciplines at the College of Business, Government and Law.

With the launch in April 2020 of our new bachelor degree in International Business (Wine, Spirits and Tourism) I also take on the role of director of our wine business programs. This exciting, industry driven degree is the result of critical input from international and Australian experts in the sector and my many years of academic, wine business education management, research and industry engagement experience.

I am a former Director the MSc in Wine Business at the ESC Dijon Bourgogne School of Wine and Spirits Business (France), and also a past Director of the Masters in Wine Business program and Chair of the University of Adelaide Wine Future Research Cluster. I have researched consumer behaviour, and more specifically the drivers of premium purchase decisions respective to wine, extensively both nationally and internationally in established and developing markets.

My particular areas of interest include country of origin effects, the power of non-intrinsic product cues to influence perceptions of product and service quality and the development of online strategies and social media to build brand attachment through virtual communities and live streaming events. My work has been published in Australian industry publications and internationally in highly regarded academic journals. I have extensive experience as a leader of internationally based wine business research projects; and I have completed research projects for the Wine Makers' Federation of Australia and a number of projects for Wine Australia.


PhD (University of Adelaide)

BEd (Adult Learning - UniSA)

BBus (Marketing - Edith Cowan University)

Grad Cert eLearning (TAFE SA)

Key responsibilities

Program Director: MBA (AMBA Accredited)

Program Director: International Business (Wine, Spirits and Tourism)

HDR Coordinator for Business

Teaching interests

My teaching interests include International Marketing, Wine Business related topics and Research Methods.

Topic coordinator
BUSN3051 International Marketing
BUSN9254 Business Research and Project
Supervisory interests
Consumer behaviour
Cross-cultural research
International business
Higher degree by research supervision
Principal supervisor: International Crisis Management and Country of Origin Effects (1), Problem Gambling - Help Oriented Interventions (1), Country of Origin Effects in a New vs Old Culture Context (1)
Higher degree by research student achievements
Svetlana De Vos

Letter of Commendation - APR 2017

Luidmilla Tarabashkina

University Medal - APR 2016

Expert for media contact
Business, economics and finance
Consumer Buying Behaviour
Crisis Management
The impact of Terrorism on Tourism
Wine Business
Available for contact via
Or contact the media team
+61 8 82012092
0427 398 713
Media expertise
  • Business, economics and finance
  • Tourism
  • Consumer Buying Behaviour
  • Crisis Management
  • The impact of Terrorism on Tourism
  • Wine Business