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Managing your personal brand

Course description

What is your professional legacy?
So many of us can think of a time when we have worked with a colleague who has stopped considering the impact of their actions on others, and the subsequent consequences of their behaviour on their reputation and personal brand.
This workshop aims to provide participants with the opportunity to consider how they can make a difference by recognising the impact their actions have on others, and the need to recover situations that don't perhaps go to plan.

Type of course



Faye Bound
Flinders University

Who should attend

Any staff member interested in their personal brand and impression management.

What you will learn

At the completion of this session, participants will be able to:

  • Explain the importance of impression and perception management
  • Explore the concept of "Moments of Truth" (Albrecht)
  • Articulate their aspirational statements as a leader and influencer
  • Explain what the term 'professionalism' means
  • Look at the image they should project - what they should say and how they should say it