TOUR2101 Place, Culture and Tourism

This topic is designed to explore the inter-connections between place, image, culture and tourism.

The topic draws on a range of theory and practice to examine the relationships between disciples of cultural geography, sociology, psychology, cultural studies, management and marketing, and tourism.

This topic aims to:

• Provide opportunities to understand the concept of destination image, sense of place, authenticity and commodification, and their roles in tourism planning, management and marketing
• Develop an understanding of the complex relationships between image, sense of place, culture and tourism
• Analyse and apply theoretical frameworks of destination image, representation and place attachment to international and local case studies of tourism sites and destinations
• Enhance abilities in critical thinking and problem solving, both as individuals and in groups

1. Identify and discuss components of destination image, sense of place, authenticity and commodification
2. Analyse the elements of destination image and sense of place, and to assess their relationship with tourist experience and behaviour
3. Recognise and critique appropriate strategies for destination management and marketing
4. Apply conceptual and theoretical concepts and frameworks to real international/local examples