BUSN2104 Wine and Spirits in a Digital World

The rise of new digital technology in industry - i.e. Industry 4.0 - has provided transformation that makes it possible for companies to source and analyse data across machines, enable more flexible, faster and efficient processes to produce at reduced costs, higher quality goods and services. While much attention is given to the impact and role of Industry 4.0 in manufacturing, the wine industry too is being transformed, made more productive and enhanced due to the incorporation of digital developments and capabilities. This topic will provide students with a comprehensive understanding of the digital landscape across the wine and spirits sector. This includes the use of big data & analytics, blockchain as part of the 'Internet of Things' and fintech, horizontal and vertical systems of integration, AI, the cloud, cybersecurity, distribution solutions, CRM and digital marketing.

1. Explain the key principles and the role of digital technology in the wine and spirits sector

2. Investigate opportunities to assess the potential of new and existing digital technologies to impact the wine & spirits industry

3. Develop a digital management plan for that relates to their individual area of industry interest (i.e. wine and/or distillery management, winemaker, sommelier, wine tourism, marketing, operations, international sales, etc.)

4. Assess decisions and actions to identify areas for improvement