Dr Naser Pourazad

I am an experienced Marketing educator and researcher, currently working as a Lecturer in Marketing at the College of Business, Government and Law, Flinders University, Australia. I have extensive experience in research in marketing in the areas of quantitative research and modelling across various contexts including luxury brands, fashion brands, and sports apparel brands). I have published in top marketing journals including Journal of Marketing Management, Journal of Product and Brand Management, Asia Pacific Journal of Marketing & Logistics and Australasian Marketing Journal, as well as in various international marketing conference proceedings. My current research interests include consumer-brand relationships, brand memory associations, consumer buying behaviour and marketing via mobile apps. Previously, I have worked in the areas of business planning and marketing research in the public and private sectors of Iran.