FSHN3000 Digital Media and Graphic Design for Fashion

2016

4.5

1 x 60-minute lecture weekly
1 x 240-minute workshop weekly
1 x 60-minute project work weekly

Admission into BCAFS-Bachelor of Creative Arts (Fashion)

This topic provides students with an introduction to the Electronic Fashion Design Tools (Adobe suite Illustrator, Photoshop and In Design). Students will develop a range of skills in textile design, technical drawing, including the links to the production process, presentation, packaging and trick design (including crop marks, bleed and registration marks, and label design), and the use of a range of digital media platforms for production and marketing.

Students will develop a cohesive range of fashion design skills and the ability to apply them to produce Fashion Illustrations, trade flats, and/or working sketches. The topic allows the student to produce an online portfolio with a representation of their work.

This topic aims to:

• explore design options & possibilities, employing lateral thinking strategies.

• introduce fashion industry requirements for fashion and textile production.

• develop the ability for independent learning and critical observation.

• improve students’ ability in the use of Electronic Design Tools, and a familiarly with those available.

• explore the role of graphic design and communication in the Fashion industry.

• develop an understanding of what Design success is from a visual & aesthetic, as well as an economic point of view (applying acquired knowledge of target market, sales & marketing strategies, specifically to Fashion).

• enable students to engage with the digital world by confidently producing work for use in a digital media format required in Fashion.

• develop technical accuracy in relation to technical drawings & information provided for technical packs (fabric choices, construction, machinery required, trims).

It is expected that on completion of this topic students will

• be able to display a professional level of industry presentation & currency relating to standard & quality of design work.

• have acquired confidence & proficiency in the use of the design tools (Adobe suite Illustrator/Photoshop)

• be able to identify a target market, expressed visually, prescribed in the employment of digital media strategies.

• be able to demonstrate the ability to create artwork for digital textile printing & fashion garment production purposes (offshore or local).

• be able to demonstrate the ability to present design work in a technically accurate & professional manner.