PROF3004 Advertising and Public Relations Writing

Associate Professor Sky Marsen

2019

4.5

1 x 3-hour workshop weekly

COMS3004 has been successfully completed

As a third year professional writing topic it is assumed that students are able to construct grammatically sound extended pieces of writing.

Assignment(s)

This topic introduces writing conventions for advertising and public relations, including writing media releases, media and public relations campaigns, communication strategies, and advertising for a range of media distribution.

The different writing styles for each of these communication types will be explored, as well as how to identify, and meet, client expectations/needs. Ethical and legal issues, and market research and sponsorship will be addressed.

Students will be given opportunities to improve their abilities to critically assess their own writing, and the writing of others.

This topic aims to:

provides students with the opportunity to practice techniques for writing for advertising and public relations
introduce students to ethical and legal considerations when producing media publications
develop students’ skills in editing their own work in the production of documents for publication
explore issues related to advertising and public relations, including ethics, legal requirements, market research, content creation, PR strategies, brand management, and sponsorship

On completion of this topic students will be able to:

research, prepare and produce advertising copy and public relations media
discuss ethical standards and their implications when developing advertising and public relations documentation for media outlets
analyse and discuss a range of advertising campaigns and public relations strategies
write advertising and public relations copy at professional standards for specified digital or print media outlets
critically edit their own work and analyse the work of other writers in the field

Key dates and timetable

Timetable details for 2019 are no longer published.

This information is from current details held on the Student Information System. Please report any errors or omissions to the relevant College Office.