This topic applies the knowledge and skills required to successfully engage and influence non scientists. Areas covered will include: the role of language and culture; the psychology of accepting new information; the information-education-engagement -behaviour change hierarchy; change management principles; and functional networking, in enabling successful engagement and influence of non scientists. Students will become familiar with the range of formal and informal processes and pathways to engage and influence non scientists, and how different circumstances and contexts can open and close windows for influence. Critical elements that need to be incorporated into strategic planning for engagement and/or influence, together with the role of organisational politics, policy and management and the role of individual champions, will be analysed via a range of case studies.
This topic aims to provide students with an understanding of:
Timetable details for 2021 are no longer published.