BUSN3055 Strategic Management

2012

4.5

1 x 1-hour lecture weekly
1 x 2-hour tutorial weekly

1 72 units from any topics
2 1 of BUSN1007, BUSN1013, BUSN1204, BUSN2054
3 1 of BUSN1001, BUSN1011, BUSN1201, BUSN1202
Must Satisfy: (1 and 2 and 3)

BUSN3023 has been successfully completed

Bachelor of Business and Technology students are advised that you may enrol in this topic without having completed one of BUSN1007 or BUSN1013 and one of BUSN1001 or BUSN1011 but it would be advantageous to have completed these topics prior to attempting BUSN3055. If you have not, additional reading will be required.

Bachelor of Business

This topic is about competitive advantage and the fundamentals of realising and sustaining an 'above-normal' profit. The significance of both external and internal environments of an organisation are explored, including concepts such as Michael Porter's Five Forces model and the resource-based view of the entity. Specific areas covered include: the importance of organisational strategy in determining performance; competitive rivalry and responses; mergers, acquisitions and strategic alliances; innovation; globalisation as a strategy; product positioning, strategic marketing and competitive pricing. Case studies are used to illustrate concepts.

The aim of this topic is to provide students with a solid understanding of the fundamentals of strategic planning and management as it applies to businesses operating in modern competitive environments.

Students completing this topic should be able to explain:

• the importance of organisational strategy in determining performance
• how and why industry specific factors affect the profitability of an organisation
• the notion of 'competitive advantage' and how an organisation might acquire and sustain a competitive advantage
• when strategies such as diversification, mergers, acquisitions and strategic alliances may be appropriate
• when a strategy of globalisation may be appropriate
• the concepts of product positioning, strategic marketing and competitive pricing
• the role of executive compensation schemes in affecting organisational performance