Year
2017
Units
4.5
Contact
1 x 2-hour lecture weekly
1 x 50-minute tutorial weekly
1 x 50-minute tutorial weekly
Prerequisites
1 of BUSN2015, BUSN2025, BUSN1022
Course context
Bachelor of Business
Topic description
This topic deals with the place a marketing plan has within the overall business plan of an organisation. It examines the marketing strategies most appropriate under a range of different market and product life-cycle circumstances. Finally, it provides a template for developing a marketing plan that meets the needs of the organisation's aims and objectives within the context of a particular product and market.
Educational aims
The aims of this topic are to:
- introduce the concepts and tools used in strategic marketing
- provide an understanding of the importance of marketing strategies in business
- develop an ability to analyse market opportunities in a variety of differing market contexts
- develop an ability to formulate marketing strategies and develop marketing plans
Expected learning outcomes
To be advised
Key dates and timetable
Timetable details for 2017 are no longer published.
Sturt Rd, Bedford Park
South Australia 5042
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