Dr Naser Pourazad

Lecturer

College of Business, Government and Law

place Law & Commerce (3.01)
GPO Box 2100, Adelaide 5001, South Australia

I am an experienced Marketing educator and researcher, currently working as a Lecturer in Marketing at the College of Business, Government and Law, Flinders University, Australia. I have extensive experience in research in marketing in the areas of quantitative research and modelling across various contexts including luxury brands, fashion brands, and sports apparel brands). I have published in top marketing journals including Journal of Marketing Management, Journal of Product and Brand Management, Asia Pacific Journal of Marketing & Logistics and Australasian Marketing Journal, as well as in various international marketing conference proceedings. My current research interests include consumer-brand relationships, brand memory associations, consumer buying behaviour and marketing via mobile apps. Previously, I have worked in the areas of business planning and marketing research in the public and private sectors of Iran.

Qualifications

Business (marketing) (PhD), Flinders University, Australia

Business Administration (M.A.), Ferdowsi University of Mashhad, Iran

Statistics (B.Sc.), Ferdowsi University of Mashhad, Iran

Mathematics and Physics (High School Dipl.), National Organization for Development of Exceptional Talents, Iran

Topic coordinator
BUSN3030 Marketing Applications
BUSN3027 Digital Marketing and Analysis
BUSN3042 Marketing Planning and Strategy
BUSN2033 Branding and Advertising
BUSN2048 Social Media Marketing
Topic lecturer
BUSN3027 Digital Marketing and Analysis
BUSN3042 Marketing Planning and Strategy
BUSN2033 Branding and Advertising
BUSN2048 Social Media Marketing
BUSN3030 Marketing Applications
Higher degree by research supervision
Current
Associate supervisor: Consumer Behaviour (1)
Completion
Associate supervisor: Social Media Marketing (1)
Expert for media contact
Business, economics and finance
Marketing
Consumer Relationships
Digital Marketing
Strategic Brand Management
Available for contact via
Or contact the media team
+61 8 82012092
0427 398 713
Media expertise
  • Business, economics and finance
  • Marketing
Interests
  • Consumer Relationships
  • Digital Marketing
  • Strategic Brand Management

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