Dr Naser Pourazad
Senior Lecturer
College of Business, Government and Law
Dr. Naser Pourazad is a Senior Lecturer in Marketing at Flinders University, balancing excellence in teaching, research, and community engagement. His teaching philosophy emphasises connecting marketing theory with practical applications, focusing on strategic brand management, consumer behaviour, and digital transformation through experiential learning approaches.
His research portfolio, totalling over A$10.1M in external funding, spans diverse areas including agricultural resilience, defence capability, digital inclusion, and community development. His projects demonstrate a strong focus on building resilience across various sectors, from supporting Aboriginal cultural tourism initiatives to enhancing defence capabilities against information threats. Dr. Pourazad has authored 12 Q1 research publications in prestigious journals, including the Journal of Academy of Marketing Science and European Journal of Marketing, and serves as the Associate Editor for the Journal of Promotion Management, and serves other editorial roles for several marketing journals. His academic excellence was recognised with the 2023 Research Excellence for Outstanding Achievement by an Early Career Researcher award.
Beyond academia, Dr. Pourazad is passionate about leveraging his expertise to create positive social impact, particularly through digital inclusion initiatives and supporting culturally diverse communities. He actively mentors early-career researchers and collaborates with industry partners to bridge academic research and practical implementation.
As an active member of multiple research centres at Flinders University, including the Centre for Social Impact, Torrens Resilience Initiative and Australian Industrial Transformation Institute, he contributes to cross-disciplinary initiatives while chairing the CBGL Business Research Strategy Group and HDR Journal Club. Prior to his academic career, he gained valuable industry experience as a Marketing Manager and Business Analyst at Iran Dairy Industrial Co., the largest dairy company in the Middle East.
Research Interests: Digital Marketing and Technology Adoption, Consumer Behaviour and Brand Relationships, Social Media Marketing and Influencer Engagement, Community Resilience and Social Impact, Agricultural Innovation and Climate-Smart Practices, Digital Inclusion and Cultural Diversity, Defence Information Systems and Trust, SME Digital Transformation, Regional Development and Tourism, Mobile Marketing and Consumer Apps
Research Expertise: Brand Management and Consumer-Brand Relationships, Digital Marketing Strategy and Implementation, Social Media Marketing and Mobile Applications, Quantitative Research Methods and Statistical Analysis, Resilience Framework Development and Assessment, Cross-Cultural Marketing and Digital Inclusion, Mixed-Methods Research Design
Business (marketing) (PhD), Flinders University, Australia
Business Administration (M.A.), Ferdowsi University of Mashhad, Iran
Statistics (B.Sc.), Ferdowsi University of Mashhad, Iran
Mathematics and Physics (High School Dipl.), National Organisation for Development of Exceptional Talents, Iran
- 2023 Research Excellence for Outstanding Achievement by an Early Career Researcher
- 2023 Keynote Speaker: Journal of Advertising Research's Insights Studio Event (USA)
- 2023 Workshop Convenors: Academy of Marketing’s Competitive Workshops
- 2021 Reviewer of The Year Award of The Journal of Consumer Behaviour
My teaching interests span core marketing principles through to advanced digital marketing applications, with a particular focus on strategic brand management, consumer behavior, and digital transformation. I am passionate about incorporating real-world industry cases and experiential learning approaches to bridge theoretical frameworks with practical implementation. My teaching philosophy emphasizes developing students' critical thinking and analytical capabilities while nurturing their understanding of emerging marketing technologies and data-driven decision making. I have a strong interest in postgraduate supervision, particularly in areas intersecting with digital innovation, consumer-brand relationships, and social impact marketing. Through my teaching, I aim to prepare students for the evolving digital marketplace while fostering their ability to address complex marketing challenges in culturally diverse contexts.
My professional and community interests focus on leveraging digital innovation and marketing expertise to create positive social impact. I am particularly passionate about building resilient communities through digital inclusion, supporting culturally diverse groups in their technological adoption journey, and fostering sustainable business practices in regional areas. As an advocate for knowledge sharing, I actively engage in mentoring early-career researchers and collaborate with industry partners to bridge the gap between academic research and practical implementation. My commitment extends to promoting cross-cultural understanding and supporting initiatives that enhance community wellbeing through digital transformation and sustainable development.
- Business, economics and finance
- Marketing
- Digital Marketing
- Strategic Brand Management
Sturt Rd, Bedford Park
South Australia 5042
South Australia | Northern Territory
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