I am an experienced Marketing educator and researcher, currently working as a Lecturer in Marketing at the College of Business, Government and Law, Flinders University, Australia. I have extensive experience in research in marketing in the areas of quantitative research and modelling across various contexts including luxury brands, fashion brands, and sports apparel brands). I have published in top marketing journals including Journal of Marketing Management, Journal of Product and Brand Management, Asia Pacific Journal of Marketing & Logistics and Australasian Marketing Journal, as well as in various international marketing conference proceedings. My current research interests include consumer-brand relationships, brand memory associations, consumer buying behaviour and marketing via mobile apps. Previously, I have worked in the areas of business planning and marketing research in the public and private sectors of Iran.
Business (marketing) (PhD), Flinders University, Australia
Business Administration (M.A.), Ferdowsi University of Mashhad, Iran
Statistics (B.Sc.), Ferdowsi University of Mashhad, Iran
Mathematics and Physics (High School Dipl.), National Organization for Development of Exceptional Talents, Iran
You consent to the use of our cookies if you proceed.