BUSN9243 International Marketing and Export Management

Professor Roberta Crouch

2011

4.5

1 x 3-hour seminar weekly

BUSN9218 has been successfully completed

Master of Accounting; Master of Accounting (Advanced); Master of Business Administration; Master of Business Administration (Advanced)

This topic introduces students to various aspects of international marketing and export management. The topic will include the fundamentals of international marketing, export market selection and entry, product and pricing decisions, financing and methods of payments, and promotion and marketing communications in overseas markets.

This topic aims to:

identify key elements in the selection of export markets
examine various aspects of international marketing and export management
explain the fundamentals of international marketing
analyse export market selection and entry, product and pricing decisions
examine financing options and methods of payment
identify key promotion and marketing communications in overseas markets.

Students successfully completing this topic will:

be familiar with the marketing mix and how its application will vary in international markets
understand the fundamentals of exporting and how to gather information necessary to make viable market selection and entry strategy decisions
have an appreciation of the methods necessary to determine the appropriate price of their product in international markets, and the modifications to their product necessary in order for them to sell there
be familiar with the various payment methods they are likely to encounter in foreign markets, the issues surrounding promotion of their product in international markets and the most appropriate method for handling export orders and supply chain management
have an ability to undertake the foreign market research necessary to develop a preliminary export marketing plan

Key dates and timetable

Timetable details for 2011 are no longer published.

This information is from current details held on the Student Information System. Please report any errors or omissions to the relevant College Office.