Vipul Pare is the Program Manager of both the face-to-face and online Bachelor of Business and is a lecturer in marketing. He has an extensive academic and marketing research background, has published in top marketing journals and presented at international marketing conferences.
He has taught various marketing topics from foundational Marketing Principles and Consumer Behaviour to advanced Marketing Strategy at undergraduate and postgraduate level across Australia, Singapore and Hong Kong in the past 9 years.
He has been involved in various commercial projects with clients in the banking, retail, telecommunication and confectionary industries as well as the government sector. His current research interests include brand performance measures, consumer behaviour and factors affecting consumer behaviour, brand management related topics, and consumer behaviour in emerging markets.
Vipul has been active in the production of new courses and topics within the program, as part of Flinders business’ continual review of courses to ensure they deliver the most up to date learnings for students.