The MBA (AI) is purpose-built for professionals from diverse backgrounds, not just those with technical expertise. It introduces key concepts such as data analytics, machine learning and artificial intelligence in a clear, accessible way - starting from the fundamentals.
Throughout the program, you'll progressively develop your understanding and confidence. The emphasis is on applying AI within real business settings including strategy, decision-making, operations and innovation, rather than focusing on advanced coding or engineering.
This means you don’t need a technical background to thrive. Success in the program is driven by curiosity, critical thinking and a desire to explore how AI can create meaningful business impact.