Professor Svetlana Bogomolova

Professor Svetlana Bogomolova is a Deputy Director at the Centre for Social Impact (CSI) Flinders. She is a researcher and educator in the area of health and social marketing. As a cross-disciplinary researcher, she is responsible for driving health agenda (one of three priority areas) at the College of Business Government and Law.

Svetlana is an alumnus of the Ehrenberg-Bass Institute for Marketing Science (University of South Australia), one of the largest academic concentrations in the marketing discipline globally. She had a successful career in commercial marketing, which included consultancies for multinational corporations and academic research in the areas of consumer behaviour, barriers and drivers of decision-making and factors influencing consumer choices, particularly in supermarkets.

The win of a national research fellowship (DECRA) in 2012, allowed Svetlana to change her research focus towards using effective tools of consumer behaviour change to promote health(y) behaviours, products, services and policies – health marketing. This led to myriads of cross-disciplinary collaborations, including a Linkage Project (by the Australian Research Council (ARC), peak academic body in Australia) and National Health and Medical Research Council (NHMRC) Partnership Grant.

Most of Prof Bogomolova’s research is conducted in close collaboration with industry end-users through a process of co-design and co-creation. Svetlana's discoveries feed into the practice of industry partners (e.g., numerous national and international not-for-profit and private organisations), and inform government policies and campaigns about protecting consumer interests and encouraging healthier choices.