Professor Svetlana Bogomolova


College of Business, Government and Law

place Bedford Park
GPO Box 2100, Adelaide 5001, South Australia

Professor Svetlana Bogomolova is a Deputy Director at the Centre for Social Impact (CSI) Flinders. She is a researcher and educator in the area of health and social marketing. As a cross-disciplinary researcher, she is responsible for driving health agenda (one of three priority areas) at the College of Business Government and Law.

Svetlana is an alumnus of the Ehrenberg-Bass Institute for Marketing Science (University of South Australia), one of the largest academic concentrations in the marketing discipline globally. She had a successful career in commercial marketing, which included consultancies for multinational corporations and academic research in the areas of consumer behaviour, barriers and drivers of decision-making and factors influencing consumer choices, particularly in supermarkets.

The win of a national research fellowship (DECRA) in 2012, allowed Svetlana to change her research focus towards using effective tools of consumer behaviour change to promote health(y) behaviours, products, services and policies – health marketing. This led to myriads of cross-disciplinary collaborations, including a Linkage Project (by the Australian Research Council (ARC), peak academic body in Australia) and National Health and Medical Research Council (NHMRC) Partnership Grant.

Most of Prof Bogomolova’s research is conducted in close collaboration with industry end-users through a process of co-design and co-creation. Svetlana's discoveries feed into the practice of industry partners (e.g., numerous national and international not-for-profit and private organisations), and inform government policies and campaigns about protecting consumer interests and encouraging healthier choices.


Svetlana holds a Bachelor of Arts in Sociology, a Master of Business, and a PhD. She is also a Qualified Practicing Market & Social Researcher (QPMSR) accredited by the Australian Market and Social Research Society, an industry research body. Trained as both qualitative and quantitative researcher, Svetlana has more than 20-year experience conducting primary data collection with consumers from various backgrounds.

Honours, awards and grants

Industry/policy engagement award:

Svetlana is a recipient of a one-per-year national award by Standards Australia (2017) for community engagement and contributions to policy.

Recent academic awards:

Lead Chief Investigator on the national Australian Research Council (ARC) Linkage Project Grant "Towards zero hunger: improving food relief services in Australia" (2021-2024).

NHMRC Partnership Grant "Improving physical activity and screen time in Outside School Hours Care through evidence-based guidelines: an effectiveness-implementation hybrid trial" (2022-2026).

International Society for Behavioural Nutrition and Physical Activity (ISBNPA), peak body, Team commendation for research excellence: Active Team App (2020).

ARC Fellowship for Early Career Researchers (DECRA) 2013-2016 for the project "Retail Price Promotions in Australia - are consumers really better off?"

Key responsibilities

Leadership in research and teaching in the areas of health and social marketing and business.

Topic coordinator
BUSN9148 Marketing in a digital age
Higher degree by research supervision
Principal supervisor: marketing (3)