Dr Alejandra Pinero de Plaza

Dr Maria Alejandra Pinero de Plaza is a scientist committed to facilitating healthy living and better public health services through knowledge translation and health research. She is a Research Fellow at Flinders University and the National Health and Medical Research Council, Centre of Research Excellence in Frailty and Healthy Ageing. Her studies are focusing on the design, implementation, and evaluation of interventions regarding behaviour change, high-tech solutions, and partnering with end-users to ensure better access, care, equity, safety, and quality services to improve health and wellbeing outcomes.

In 2020-21, Dr Pinero de Plaza investigations have been accepted/published in these Q1 journals:

• Health Promotion International
• Journal of Retailing and Consumer Services
• The International Journal of Qualitative Methods, and
• The Journal of Clinical Nursing

She also won the 2021 Consumer Health Forum video competition: ‘Big Ideas’ to improve the Australian health care system and has secured prestigious grant funding for most of her projects. She recently has attracted $AUD1,495,221 worth of grant funding.

She brings a multidisciplinary background in health promotion, behaviour, and health. Her PhD investigated ways of mapping out healthy and unhealthy dietary patterns for global but targeted health interventions. In the field of marketing science, she investigated computerised ways of evaluating consumers' behaviours and their memory accuracy concerning brand recognition and product design.

Currently, she is contributing to the end user's engagements and KT aspects of RAPIDX AI. As a Chief Investigator, she has been awarded 2 Grants: 1. Concerning the marginalization of Frail, Homebound and Bedridden people in Australia; 2. About COVID-19 and the use of Digital Technologies within inpatients settings to improve the patient-clinician relationship. Recently, she has been co-creating a new Arts in Health certification and an Alliance across Colleges.